Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. From a business standpoint, it’s brilliant.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. because … [link] [link] Greg de Lima RT @greggvm: You bet.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. I must say, that has to be the BEST business card idea I've ever seen. Just got my copy in the mail.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. You might be surprised, says @jaybaer [link] [link] business Does your Blog have a Long Tail? But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Businesses on Twitter should just read some Harvey MacKay books. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. But, I’m not. Be patient.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Content Standard

SEPTEMBER 17, 2015

We describe why content marketing is hurting enterprise businesses. The “Smell Like a Man, Man” campaign in 2010 won the brand a 2010 Cannes Lions Film Grand Prix and an Emmy nomination for Outstanding Commercial. We explain why your mobile content strategy will change because of the ad-block apocalypse.

Personalization 40

Personalization Content Marketing Content Microsite 40

markempa

JULY 5, 2007

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. This makes no sense. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

MAY 20, 2005

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Experts pride themselves on their professional integrity, so they will likely refer business to you and a competitor (assuming you have them) at the same time. You begin by being genuinely interested in their business.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). population. Let’s break this down. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Anne Gibson RT @CommunispaceCEO: What BP can learn from Jim Joyce by @jaybaer (via @mr_kevinsmith) [link] [link] Shady Business PR “@jaybaer: The two words BP should steal from umpire Jim Joyce. We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 26, 2010

The reviews business will be transformed by geo-location. Are people empowered to share their opinions? * Are people empowered to share their opinions? * Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Do people like this? * How can we add value to this topic? *

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ).

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. For a lot our non-tech-savvy business men it's never the less good to keep things very easy. Thanks, Mike!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Buzz Marketing for Technology

MARCH 25, 2010

The risk of corporate reputations being ruined by poor customer service interactions has greatly increases as customer have gaining the ability to share their experiences and their opinions with each other via the social web. Some trends in business may come and go but delivering a great customer experience will never go out of vogue.

Service 100

Service WOM RSS Digg 100

Convince & Convert

MARCH 23, 2010

websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. At first, you knew everyone at the party.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Your approach and professionalism is very important if you want to gain the attention of busy bloggers!

Blogger 40

Blogger Adsense Twitter Buzz 40

Hubspot

OCTOBER 13, 2010

Now their brand may be seen as one who truly cares about their customer’s opinion. Generated Buzz. With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. This sort of feedback can be invaluable in preempting detrimental business decisions.

Social Media 28

Social Media Media Buzz Social Networks 28

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Are All Leads Created Equal? Good leads. Quality leads. b2bmarketing

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas. Â Satisfied readers can turn into interested prospects and satisfied customers. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Collaborative software has become a very important part of how businesses will invent and innovate," says Ken Bisconti, IBMs vice president of messaging and collaboration software. a sort of business MySpace. Still, it seems counterintuitive to think that soliciting global opinion will speed up decision making. ISD-Philippines.

Wiki 100

Wiki Software Wikipedia Copyright 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business?

Twitter 100

Twitter Stats Tools Tips 100