Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!) Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

MAY 13, 2007

For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I agree with Jeffrey. I think our "instant gratification" culture is the main culprit.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 16, 2006

My e-book was even included on his list successful of examples of the genre. My e-book was even included on his list successful of examples of the genre. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So “get hip” and read this article. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

DECEMBER 7, 2006

Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 14, 2007

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B2B is more complex.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

JUNE 16, 2006

He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 13, 2007

See the above mind map for examples) 2. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 13, 2006

Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. Read More] Tracked on June 13, 2006 at 11:06 PM » Direct to consumer news release case example from iaocblog ItsFriday, the last day of my week as discussion leader on the IAOC blog.Thanks to the thoughtful people. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 26, 2006

Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim was my go-to resource when I wrote the direct mail chapter in my book.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 7, 2005

For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Their original sweetspot decreased from 2000 companies to roughly 500 companies.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MARCH 27, 2005

It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hinge Marketing

JANUARY 14, 2015

For example, Outlook 2003 uses Internet Explorer 6 to render HTML. Outlook 2007 and Outlook 2010 render HTML using Microsoft Word. Each email client uses different underlying technology, which makes HTML emails appear differently in each one. Sounds simple — but in reality, this can be difficult to execute effectively.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

MAY 23, 2005

Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The ROI Guy

JUNE 22, 2010

The basic white paper is still one of the most important pieces of marketing content, used and trusted as the key buying decision tool by over 65% of early stage buyers, and 61% of middle stage buyers according to relevancy and buying cycle research by SiriusDecisions (May 2010).

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean recognized by BtoB Magazine’s as one of To. The End of Sales as we Know It? Latest Research. Let the Good Times Roll?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

For example, freezing the CAPEX spending on server upgrades can result in higher on-going OPEX costs for energy consumption, maintenance, support issues and downtime. Alinean recognized by BtoB Magazine’s as one of To. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Some examples of direct (hard) benefits are: 1. Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Some other examples of indirect (soft) benefits include: 1. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Maybe it’s valid (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

MARCH 2, 2007

For example, ask most executives and marketers what sales people need and they will say, "more leads." For example, ask most executives and marketers what sales people need and they will say, "more leads." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Industrial Marketing Today

NOVEMBER 1, 2010

It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Exhibit #2: Indium Corporation Blogs. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment 29 Comments Post a comment Mario Sep 30 2010 More and more the line between sales and marketing is blured. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. What is a salespage?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. For example, when struggling sales people hear about their colleagues positive results with marketing generated leads, they realize they need to clean up their act and raise the bar. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120