KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? The post We must assert ourselves as Thought Leaders in B2B!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Webbiquity

NOVEMBER 6, 2018

Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. How did we do?

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Why a Blog Improves Social Media for B2B by My Venture Pad.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Create animations? Other Cool Web Tools.

Social Media 100

Social Media Tools Buzz Media 100

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This represents a 50% growth over my estimate for 2010. But not all of these are B2B marketers. This provides an interesting overview of the industry.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble. How do you know you are hitting the right audience when you conduct a survey? Sounds easy right? Use your existing customers as the base.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Savanta

SEPTEMBER 25, 2011

These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. I don’t know the B2B fraction of Unica, Alterian or Neolane’s revenues, but it’s probably quite low: let's guess 15%. So maybe let’s credit them with $10 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

PureB2B

AUGUST 27, 2017

Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. B2B marketers found subtlety in storytelling. Importance of B2B Storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. To keep their jobs, reps need to close as many deals as they can. They’re not interested in engaging with prospects who are not ready to buy.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. A video, an image/collection of photos, a written post, a survey, an audiogram, etc. You could run some ads to promote your posts, but again, we’re back to spending money, and ads are fundamentally unsustainable, especially in B2B.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. A video, an image/collection of photos, a written post, a survey, an audiogram, etc. You could run some ads to promote your posts, but again, we’re back to spending money, and ads are fundamentally unsustainable, especially in B2B.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

NOVEMBER 15, 2011

But now, it is one year later, and a number of recent reports paint a picture of slowing progress, even some reversals, begging the question: have B2B Marketers adapted or are we ready to perish? Accenture Survey: Just 8% Heavy Users of Social. UMass Survey: Fortune 500 Companies Blogging Flat. B2B Marketing Call To Action.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

PureB2B

AUGUST 27, 2017

Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. B2B marketers found subtlety in storytelling. Importance of B2B Storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

ViewPoint

OCTOBER 15, 2013

Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”. SLMA Radio - Since 2010. with Daniel Perry.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 12, 2013

Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. The post Content Is The Top Priority For The Social Business appeared first on B2B Marketing Insider. Social Media'

Business 100

Business Social Media Content Act-On 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. More than 70% of customers surveyed believe small businesses are more concerned about their needs than larger companies.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100