Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Blog Savvy B2B Marketing Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# Did we miss any? b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

MLT Creative

NOVEMBER 29, 2010

Ongoing, B2BTOTY Awards Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. Here's what's on tap for marketing industry events for December. Sources: Mashable , BMA.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. Add human touch to testimonials – increase value and credibility of testimonials by sharing customer stories/case studies in video format.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

MLT Creative

OCTOBER 26, 2010

Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. Philadelphia, PA: Featuring 8 great case studies on the best media programs at large corporations.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Content Standard

FEBRUARY 18, 2016

But many companies in the B2B space simply want to help other businesses succeed. When it comes to B2B content strategies, this can be a simple and highly effective selling point. They want to look at a case study and place their own company in those shoes. In other words, they want to hear past success stories.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. Market to them and never forget that even in B2B, human beings still make the decisions. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

DECEMBER 19, 2011

In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. If you think your email efforts are stale, we have hundreds of case studies to give you some fresh ideas.”.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? What actions should marketers take in 2010?" Stephanie Tilton's Marketing Action for 2010.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. Elizabeth Reaves is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Ambal's Amusings

AUGUST 25, 2010

We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010. This approach will migrate into the consumer and B2B marketing space. Russell Sparkman's Marketing Action for 2010.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Golden Spiral

NOVEMBER 15, 2018

Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. It’s case study after case study, experience after experience. That’s a common reality for B2B tech companies. Audible has only been around since 1995. The iPhone hit in 2007. High Growth Handbook , by Elad Gil. John Farkas.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies B2B 48

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Michael Brenner Nov 11 2010 Thanks Andrew! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

B2B Marketing Directions

OCTOBER 16, 2022

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies."

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Outgrow

JANUARY 22, 2020

In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. Review these timestamps.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

markempa

NOVEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

MAY 12, 2010

I will say it here: every B2B marketer should know how to do this. displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120