The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article.

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

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Training Planning Marketing Budget Creation Work Management 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. The articles published on the platform are relevant & comprehensive & derived from original research. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce giant, eBay, had the 5 th highest amount of display ads among all advertises with just under 39 million in 2010. Live Webinar: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot :

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

The Effective Marketer

FEBRUARY 6, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

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The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

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Planning Effectiveness Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

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Planning Work Management Effectiveness Marketing Management 100

Hubspot

MAY 3, 2010

Our top pick of articles to get you in the inbound marketing mindset this week will give you some tips about how to overcome this challenge and motivate employees to lend a hand in your company's content development strategy. Connect with HubSpot : One way to do this, he suggests, is by creating brand evangelists.

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Inbound Marketing Webinar Metrics Content Trust Marketing 28

Customer Experience Matrix

MARCH 19, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found.

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Social Media ROI Examples Media 120

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out. United States License.

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Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 12, 2009

d. Project specific meetings: you could have a category for specific project types (webinars, advertising campaigns, creative brainstorming, etc.) Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read!

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Lake One

MAY 23, 2019

Some of these strategies include SEO, content marketing, blogs, social media, webinars, online courses, events, and more. Many credit HubSpot’s co-founder and CEO, Brian Halligan with creating inbound marketing. From there, they built the marketing powerhouse platform Hubspot around that theory.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you? United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points!

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Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 19, 2011

By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. Well, his team creates a boatload of remarkable content in the form of blog articles, ebooks, grader apps , webinars, etc. Connect with HubSpot :

Promotion 28

Promotion Work Management Top of Funnel Funnel Advertising 28

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

JANUARY 28, 2011

In early December, Twitter posted that in 2010 alone they added more than 100 million new registered accounts and saw 25 billion Tweets. Earlier this month, I posted an article about usage in the US with a map that illustrated how states compared to each other in terms of Twitter users per capita. Connect with HubSpot :

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Aggregators PR Buzz Twitter 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Robert Samuel: Great article, thanks for hosting Adam. I was brought.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 29, 2010

This article is a companion to the free webinar on Website Redesign Tips (register now) , we will be covering these tips below in the webinar: 1. Watch the webinar to learn more. There is a great article from Seth Godin about this. Have questions about the webinar or this article? Not unique design.

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Marketing Websites Tips RSS Landing Pages 28

Hubspot

JULY 27, 2011

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities. Connect with HubSpot :

eCommerce 28

eCommerce Facebook Webinar Metrics Marketing & Strategy 28

Hubspot

SEPTEMBER 20, 2010

Monitoring and promoting your most popular products is essential for eCommerce stores in 2010. Free Webinar: Internet Marketing Strategies for Ecommerce Websites. Join HubSpot's VP of Sales in this live webinar as he provides actionable tips and compelling case studies! Connect with HubSpot :

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

JULY 21, 2010

Don is also a guest speaker on Mad Men: The Webinar. (He He won't actually be on the webinar since he's fictional, but trust us, it will be fun to pretend!). I have been asked to write this guest article to share my advice on marketing and advertising. Mad Men: The Webinar. Join this free webinar to find out!

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Advertising Agencies Advertisements Advertising Tips 28

Hubspot

MAY 27, 2010

Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles. I gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers.

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Blogger Business Webinar Metrics Hubspot 28

Hubspot

APRIL 11, 2011

It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot :

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Hubspot

JULY 21, 2010

This article was written by Shaun Pinney, a member of our consultant team at HubSpot. On-Demand Webinar: Website Redesign for 2010. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot : Check out Shaun's Bio.

Marketing Websites 28

Marketing Websites Top of Funnel Webinar Metrics Advertising Funnels 28

Atomic Reach

JANUARY 3, 2019

In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. He is a top-rated speaker, podcast host, university lecturer, and article writer. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 6, 2010

For example, if you search "Olympics 2010" and only want to see news articles and social media updates , you can filter the results to only pull from "News" and "Updates". Download the Webinar Now and learn how to increase your social media visibility in real-time search! Connect with HubSpot :

Google 28

Google Webinar Metrics Search Engine Marketing Work Management 28

Hubspot

JULY 28, 2010

Implement the version that includes thumbnails of friends, enables comments, and place it at the top and bottom of articles and near visual content like videos/graphics. Planning a live event, webinar or webcast? Free Download: 2010 Facebook Marketing Guide. Connect with HubSpot : Update the status on your page often.

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Facebook Webcast Click Rate User-Generated Content 28

Hubspot

JULY 13, 2010

Instead focus a sending compelling articles to relevant groups of your e-mail list and provide clear opportunities for them to convert into leads and customers. Live Webinar: Online Marketing & Lead Nurturing with Social CRM. Date and time: Wednesday, July 14, 2010 at 4:00pm ET Reserve your spot now !

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Email Marketing CAN-SPAM Lead Nurturing Lead Scoring 28

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Will you be the one writing articles? Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. View more documents from HubSpot Internet Marketing.

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Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.

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