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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place.

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7 Companies Hosting Great Virtual Conferences

Hubspot

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

But Datorama and Treasure Data were the first acquisitions of large CDP companies. ARM Holdings, itself owned by tech conglomerate SoftBank, is a chip technology company that purchased Treasure Data to manage Internet of Things data. These companies are small and lightly funded, averaging just 25 employees and $4 million.

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. promises to remove the laborious product management component of custom integrations and reduce the amount of time spent on integrations at your company by up to 80%. Amazon API Gateway.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Client companies can inform Quill of the style of language, tone, and angle to use. The API is “milli-second” fast. MIT Technology Review reports Quill is churning out over a million words a day.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Driver said the purpose was less to raise money than to gain the credibility that comes from being a public company. Total revenues will easily exceed $200 million for 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.