Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Here’s an example of what that looks like. (It

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. That’s something I’ve found in my research about how top performing businesses do their thing so well.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Consider adding some of these to your list if they differ from your analytics results. Social media scientist Dan Zarrella has some excellent research on social content best practices.

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Remember how Desk Top Publishing turned all of us into print-layup artists and printers? Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. Megan Heuer , Research Director, SiriusDecisions. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. In 2010 you’ll start to hear about marketing methods. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The third-generation WPO model borrowed from and expanded upon that model, adding a fifth media type, “managed” (for prospect marketing activities such as email marketing, live events, surveys, customer community sites, and surveys).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Sage Marketing

JANUARY 3, 2024

publishing, beauty care products). It was hard work but we had a lot of fun in the process. By building a cloud forensics and incident response platform, the solution automates forensic-level data capture and processing across cloud, container, and serverless environments. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

publishing, beauty care products). It was hard work but we had a lot of fun in the process. By building a cloud forensics and incident response platform, the solution automates forensic-level data capture and processing across cloud, container, and serverless environments. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. World Class Customer Experience. But some things are certain.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Marketing Insider Group

OCTOBER 16, 2021

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Quick Takeaways: Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus on the Customer Experience (CX). What do they want?

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Data and analytics can help you to build better marketing campaigns.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following.

Twitter 100

Twitter Tools Tips Best Practices 100

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Customers are less willing to give up information. Customers are less willing to give up information. Best of B2B Marketing. Great stuff in the world of B2B Marketing this month.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Buffer

JULY 22, 2020

We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. A history of product at Buffer I launched the first ( truly an MVP ) version of Buffer in late 2010. Ithen put the idea through a customer discovery and validation process to ensure it was a problem others had, too.We

Product 94

Product Enterprise Management Work Management Marketing Management 94

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Unbounce

DECEMBER 12, 2019

.” In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates. This research stirred up all kinds of reasons why you definitely need to keep speed in mind when creating landing pages. .” Unbounce.com circa 2010. ” (No-nerd?

Landing Pages 126

Landing Pages Planning Paid Search Agency Stats 126

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Pinterest is a comparatively younger platform as compared to other social media platforms & was found back in the year 2010.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Porch Group Media

DECEMBER 17, 2018

According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops. In the US, customers make an average of 19 purchases online per year, the second most in the world behind Asia. An estimated 81% of shoppers conduct online research before making big purchases.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. When I first started this research, I was expecting this path to be the way that all great startups found their ideas.

Startups 52

Startups Work Management CPO Enterprise Management 52

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Instead of sending promotional offers to your customers (10% off!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

EveryoneSocial

FEBRUARY 26, 2018

Make no mistake: the more you involve your employees in the process and make clear the benefits to them, the more they will share, the bigger your program will become, and the more sustainable it will be over the long-term. However, if you can design a program that produces value for your company and your employees, the sky’s the limit.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Lisa also recently authored a guest post here on web analytics and lead scoring.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Lisa also recently authored a guest post here on web analytics and lead scoring.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100