With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Most buyers prefer to do their research about the product and features online before reaching out for human assistance. Content creation and distribution, thus plays a very important part in the entire Selling Process. Most companies have already created processes to reach out to people who want to be identified – they know what to do when someone responds to an RFP, or fills up a Contact Us form. MORE >>

53% of employers now research candidates on social networks before hiring. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. ” B2B Marketing Research and Statistics. hours. MORE >>

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. did some online research to find a solution that wouldn’t require my client to spend a lot of money on additional tracking software and/or training his internal sales and marketing team. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails. MORE >>

Sales enablement software prods companies to focus on customers’ buying process. They’re developing buyer personas (based on past experiences) and mapping their best customers’ buying processes to identify points where they can influence the ultimate outcome of the sale. Product teams incorporate customer feedback throughout the development process. On the product development front, product teams are increasingly using a process called “customer development&# that calls for learning and iterating rather than linear execution.  I think they do. MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive. Adoption soared. 85% of Inc. Mistakes were made. Magazine. Get ready. MORE >>