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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Read Susan’s post announcing this report.

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Like what? Will Traditional, Social Media Blend?

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Best Email Marketing Tips, Tactics and Metrics of 2010


According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Email Marketing Research and Stats.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. ” B2B Marketing Research and Statistics. hours to 6.3

Best SEO Guides, Tips and Resources of 2010


According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process. Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO Basics.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. What they don’t realize is that buyers have removed salespeople from the earliest stages of the buying process by doing their own research with colleagues, peers, on the web, and in social media. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterSocial media cause people to waste time at work. I don’t. Mobile.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. but: why do we even have a corporate Facebook page?

Best Web Presence Optimization Guides and Tips of 2010


Sally Falkow reports research on new influences in the B2B buying process (e.g., making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. That’s the opening question here, and recent research indicates the answer is a clear “yes.&# Or maybe it just hasn’t caught on. Whatever.

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Megan Heuer , Research Director, SiriusDecisions. predictions. Creation of buyer-centric content.


How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Identifying correlations can be a time-consuming process, requiring new variables to be introduced independently of each other so that change can be isolated.

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12 Social Media Tools for B2B Pre-Event Marketing

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LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics. Organizers can share their pre-event processes and event updates which will help generate interest. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.

5 Ways Marketing Automation Can Funnel Better Leads to Sales


Lead nurturing is a content-focused process that allows you to always be relevant and constantly provide value. Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. Technology Naughty Vs. Nice In 2010 2. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.

5 Steps to B2B Marketing Success

Everything Technology Marketing

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. Prospects and customers are becoming more sophisticated and better informed than ever before. What business problems do they face?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there? A “Eureka” Moment.

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Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

The next leap forward in the productivity of knowledge workers will come from interactive technologies combined with complementary investments in process innovations and training. These “smart” assets can make processes more efficient, give products new capabilities, and spark novel business models. I just read a fascinating (and lengthy!) Crowd-sourcing moves into the mainstream.

Skype 23

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Article/Post: 2010 Social Media Index: Wave VI, IT Audience Results. Author: Chris Herbert. Rank: #1, 436 views. Publisher: Mashable.

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Analytics are least commonly used to fine-tune the marketing mix (14%).” No, not that.)

12 Social Media Tools for B2B Pre-Event Marketing

Social Media B2B

Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics. Organizers can share their pre-event processes and event updates which will help generate interest. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Twitter.

87 More Vital Social Media Marketing Facts and Stats for 2012


The recent 72 Fascinating Social Media Stats post on was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Increase use of video marketing?

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. I did some online research to find a solution that wouldn’t require my client to spend a lot of money on additional tracking software and/or training his internal sales and marketing team. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails.


79 Remarkable Social Media Marketing Facts and Statistics for 2012


While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. And their competition.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


companies have integrated social media with their customer service, sales, or product development processes. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The most popular use of LinkedIn is for researching people and companies (77%). ).

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Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

I recently went through that process for a client and thought I’d share the results. They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process. Based on my own knowledge and a little background research, I built a list of candidate systems. Results.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. Some thought must be given to keyword research and writing content using those keywords and phrases. Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free.


B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? We can only provide prices after a formal RFQ process 5. of Tiecas, Inc.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Mistake #1: Lack of strategy and incomplete keyword research. Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Very little time is put into doing research on how their prospects and customers actually do their search. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research.

Social media and thought leadership: The virtuous circle for B2B marketing

Reputation to Revenue

Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in. Socializing every aspect of the thought leadership process requires a more fundamental shift than just reformatting content and creating a longer checklist of places to publish. Make sense?

Media 11

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Gartner reduces IT Spending Outlook for 2010, but.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. Page Analytics. Google Analytics for Facebook Fan Pages from Webdigi [2,923]. Personal Profile Tips and Tricks. Enough said.

Best of 2009: Social Media Marketing, Part 1


Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. ROI Is Dead by StraightUpSearch.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.


All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


asuthosh : Nurturing implies constant and strategic engagement and that’s the fundamental basis of nurturing @fearlesscomp : Story telling process – problem to solution works. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? Technology Naughty Vs. Nice In 2010 2.

Measuring the Impact of Social Media in B2B Marketing


If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice. Coordinate efforts. LinkedIn, Facebook). Podcasts.

Top 20 Most Useful Twitter Blog Posts of 2010

WindMill Networking

I’m going to start with Twitter for my 2010 best of lists, and I think you’ll be happy with the mix of resourceful blog posts that were published that cover both tips for beginners as well as business-related and insightful analytical posts for intermediate and/or experts. On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Classic Brogan advice. Some tidying up might be in order. Thanks!