Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Like what? Will Traditional, Social Media Blend?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Email Marketing Research and Stats.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Social media has dramatically altered the buying process as well as marketing practices. by Kuno Creative. s, 50?s,
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. Megan Heuer , Research Director, SiriusDecisions. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. predictions. The Contributors.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. How can I get more retweets? Still, lots of good advice.
Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. With an emphasis on strategic selling and understanding the key strategic initiatives, risks factors, buying teams, buying processes, and buying criteria involved in selling. (Many may remember profiling performed with Miller Heiman blue sheets.).
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. Page Analytics. Google Analytics for Facebook Fan Pages from Webdigi [2,923]. Personal Profile Tips and Tricks. Enough said.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. What they don’t realize is that buyers have removed salespeople from the earliest stages of the buying process by doing their own research with colleagues, peers, on the web, and in social media. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterSocial media cause people to waste time at work. Mobile.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process. Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO Basics.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other. Whatever.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. What are our key objectives for social media marketing?
How to Calculate Social Marketing ROI
JUNE 24, 2010
We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Identifying correlations can be a time-consuming process, requiring new variables to be introduced independently of each other so that change can be isolated.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics. 4. Organizers can share their pre-event processes and event updates which will help generate interest. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! It’s a year old but the information is still useful.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Lead nurturing is a content-focused process that allows you to always be relevant and constantly provide value. Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. Technology Naughty Vs. Nice In 2010 2. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there? A “Eureka” Moment.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
5 Steps to B2B Marketing Success
Everything Technology Marketing
APRIL 8, 2010
Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. Prospects and customers are becoming more sophisticated and better informed than ever before. What business problems do they face?
12 Social Media Tools for B2B Pre-Event Marketing
Social Media B2B
NOVEMBER 29, 2010
Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics. 4. Organizers can share their pre-event processes and event updates which will help generate interest. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.
Top 20 Most Useful Twitter Blog Posts of 2010
DECEMBER 16, 2010
On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Some of my posts from 2010 that I would recommend here include Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King , 3 Alternative Ways to Find Great Content to Tweet , What Should I Tweet? Classic Brogan advice. HOW TO: Spring Clean Your Twitter Account by Amy-Mae Elliott [2,982] Overwhelmed by the deluge of tweets you get? Well put.
Ten social media and technology mega-trends to watch
grow - Practical Marketing Solutions
AUGUST 10, 2010
The next leap forward in the productivity of knowledge workers will come from interactive technologies combined with complementary investments in process innovations and training. 4. These “smart” assets can make processes more efficient, give products new capabilities, and spark novel business models. I just read a fascinating (and lengthy!) Crowd-sourcing moves into the mainstream.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Analytics are least commonly used to fine-tune the marketing mix (14%).” SocialTimes ).
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? We can only provide prices after a formal RFQ process 5. of Tiecas, Inc.
The Mi6 Chart Toppers, November 2010
MI6 Marketing Agency
DECEMBER 15, 2010
In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Author: Chris Herbert. Rank: #1, 436 views. Publisher: Mashable.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Increase use of video marketing?
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
If your internal groups “bicker and “jockey as described above, it may require a senior executive to exert control over the process. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice. Coordinate efforts. LinkedIn, Facebook). Podcasts.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. And their competition.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
companies have integrated social media with their customer service, sales, or product development processes. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The most popular use of LinkedIn is for researching people and companies (77%). eMarketer ).
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. While researching the problem, I found that there was a real need for easy integration of web analytics with email marketing. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails. How to add Google Analytics to Benchmark emails.
Case Study: Using a Scenario to Select Business Intelligence Software
Customer Experience Matrix
DECEMBER 8, 2010
recently went through that process for a client and thought I’d share the results. 1. They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process. Based on my own knowledge and a little background research, I built a list of candidate systems.
A Platform for Syndicating B2B Content to Partners
Savvy B2B Marketing
MARCH 8, 2010
Next they have to contact each partner individually and get them to buy into the process, for example, logging into a portal to download all the information and materials. While the vendor handles the outreach, for example by sending an email to its partners, the rest of the process is hands-off for them. What type of analytics can your customers access?
Social media and thought leadership: The virtuous circle for B2B marketing
Reputation to Revenue
MARCH 11, 2010
Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in. Executive interviews, client roundtables, external working groups, academic and think tank partnerships can all be part of the thinking process, not simply vehicles to disseminate finished products.
10 Simple Strategies for Business Blog Content
JUNE 1, 2010
It doesn't matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great blog content can be applied to any business. This saves them time spent researching and eliminates the need to visit dozens of sights. Look at Analytics -- Take a look at your website analytics. Photo Credit: qisur.
How Much Should Brands Pay for Content Marketing?
JULY 29, 2010
In order for writers to make a living producing content in a model like Demand Media's, they need to write about a lot of topics very fast without much research, or be able to write many related posts about sub-topics in a limited timeframe. Remember the Steps of the Content Process. Every brand's process of creating content is a bit different, but generally you have: The marketing plan. Measuring the content (through analytics, conversions, direct/cross sales or other qualitative measures). This is a simple version of a very complex process.
?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
Industrial Marketing Today
DECEMBER 17, 2010
Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. Some thought must be given to keyword research and writing content using those keywords and phrases. Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free.
Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Let’s see how Google Analytics can help you do just that. Copyright © 2010 Tiecas, Inc. Resources
4 Steps to B2B SEO Accountability
DECEMBER 23, 2010
Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.
High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Copyright © 2010 Tiecas, Inc. email campaigns per week, up from 15.4 per week in 2006.
3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
Industrial Marketing Today
NOVEMBER 28, 2010
Mistake #1: Lack of strategy and incomplete keyword research. Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Very little time is put into doing research on how their prospects and customers actually do their search. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information, Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. ROI Is Dead by StraightUpSearch.