Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we integrate email and social media to increase customization and relevancy?

PR 160

PR Social Media Paid Content Media 160

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. It doesn’t matter if you have great keywords if you lack the other elements.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. United States License. United States License. United States License. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? » Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. My public relations career started with a wing eating championship. Eventually, I joined BlissPR, a B2B public relations firm. No, really. Be patient.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. In 2010, Fast Company named Majora one of the 100 most creative people in business. Annie is the founder of Annielytics , a boutique marketing agency that specializes in web analytics, data visualization, and SEO. Joanna Wiebe @Copyhackers.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. At first, you knew everyone at the party. But then, it all changed.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite will also list your public event in its directory. You can even track your registration page in Google Analytics. Blog Create a blog for the conference and source content from speakers and attendees. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] [link] What Can We Learn From Top Content Marketing Blogs?

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

MAY 26, 2010

There are many more such as monitoring tools and more defined analytics. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Wednesday, May 26, 2010 12:38:27 PM by Tony Karrer Great post. How do you translate something like the metrics you suggest for Blogger Relations into leads?

Social Media 40

Social Media Advertising Channels Media Blogger 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. The idea exists, but the execution is poor making content = noise. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. “Search plus social plus content” was a bit more comprehensive, but also awkward. Second, it introduced the elemental workflow cycle of content marketing : plan, create, promote, measure (repeat). Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Amber Buhl. Director of Sales for @ klout. Becky Denniston. dbreakenridge.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And, it’s harder to get rid of you and that “media relations” retainer. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 138

Social Media Media PR Webinar Metrics 138

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. Most of the rest are from spring 2010 or earlier. The appetite for tools content is huge.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Marketers are now publishers, and almost all content can be optimized for search. B2B Marketing Tips, Insights and Resources.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. Best of B2B Marketing. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Media Webinar Metrics Work Management 119