Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Can you fire your sales force? Web Strategy in 2010 by baekdal.com. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

markempa

MAY 23, 2005

To read them you need a program called a "News Aggregator" These programs allow you to subscribe to a feed for a given weblog and read that weblog from within the aggregator, rather than having to go to the blog to check for updates. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. You don’t need a film crew.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

ClearVoice

MARCH 7, 2020

Hashtag – A hashtag on social media connects similar content and like-minded people, acting as a real-time aggregator for content that reflects the same hashtags. Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

When you aggregate those increases, our vision is to grow our customers’ total revenue by more than $2.5 We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership. As AllThingsD noted, Marketo is a “rocket fuel for sales.”

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

SnapApp

APRIL 9, 2015

And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? To get you started, here are some possible feedback loops: Sync response data to CRM for use by Sales and other functions. Use data in aggregate to inform future content/campaign strategy. It’s not a channel.

Interactive Marketing 48

Interactive Marketing Marketing & Strategy Marketing Strategy Top of Funnel 48

LeadSquared

MARCH 11, 2013

In sales & marketing, the most important discipline is to stay focused on Leads that matter most. In addition, what methods of engagement are going to help make them sales ready? To compare two Leads, we need to aggregate all activity scores in a given timeframe. This aggregated score is Lead Score.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 52

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. In fact, one of the key goals early on in the campaign was to give sales folks a door opener with businesses they were selling. As a business owner who utilizes B@B marketing, I try to incorporate smiles with sales if you will.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here? Would love your thoughts on this.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 337

Ad Building RSS Lead Ranking B2B Thought Leadership 337

Hubspot

FEBRUARY 11, 2011

Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com. Consumer education on privacy is an important way to accommodate the new level of data aggregation available to these payment and couponing companies.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JANUARY 1, 2013

I was among the skeptics of Steve Jobs’ 2010 statement about the mechanics of mobile search , but as with so many other predictions, he appears to be right. Square is going just gangbusters this year, reporting over $6 billion in sales from over 2 million merchants as early as June.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. ” And I was like, “Have you ever tried outbound sales, and is it any fun?” You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. ” And I was like, “Have you ever tried outbound sales, and is it any fun?” You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Sage Marketing

JANUARY 3, 2024

The full potential of Fingerprint extends far past compliance requirements – with many using it as a business intelligence tool, from conduct monitoring to sales practice insight… the possibilities are endless! Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

The full potential of Fingerprint extends far past compliance requirements – with many using it as a business intelligence tool, from conduct monitoring to sales practice insight… the possibilities are endless! Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. CS Reviews & RespondNow uses real people to aggregate and respond to online reviews for business owners to protect brand reputation using customized criteria.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Biznology

APRIL 25, 2016

Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. source: McKinsey ). Domo isn’t just another business management tool.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Oktopost

MARCH 29, 2020

SaaS grew from an estimated $10 billion in 2010 to more than $100 billion now. The social inbox will aggregate all inbound social conversations to one place. Whether answering support or sales related questions, or routing conversations to the right representative, Oktopost has you covered.

Marketing Automation Services 116

Marketing Automation Services Work Management Budget Programs Marketing Management 116

Customer Experience Matrix

DECEMBER 7, 2010

Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. Ah, I knew them when. What really matters from a user perspective is that the product itself has matured.

Enterprise Management 120

Enterprise Management Work Management Software Paid Search Agency 120

Hubspot

JUNE 23, 2010

in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Forgetting to Highlight Holiday Sales and Specials. Nearly every retailer has an abundance of sales and products planned for the holidays to both entice your current customers and bring in new ones.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. t has been seven years. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure. So here it is.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

EveryoneSocial

FEBRUARY 20, 2018

Genesys was one of the first, if not the first company to take employee advocacy into the sales department. As a global organization, Genesys has sellers all over the world–in fact, the majority of their organization (including their sales teams) is remote. Get the complete Dell employee advocacy case study here. Sound familiar?

Branding 87

Branding Brand Identity Work Management Advertising Agencies 87

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

EveryoneSocial

FEBRUARY 26, 2018

However and as we’ve already discussed, the world of social media and for that matter every other area of a corporation (marketing, sales, communications, and HR) are undergoing constant and accelerating change, and with that there are new reasons and benefits to put a program in place that weren’t here just a few short years ago.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Kevin Indig

APRIL 19, 2023

When I started in SEO around 2010, you could make anything rank. The two types of sites are SEO Aggregators and Integrators. For SEO Aggregators, companies that can scale landing pages with UGC (user-generated content) or products, backlinks are not critical to compete. The value of backlinks was undisputable!

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Convince & Convert

MARCH 22, 2012

” It’s always, “Contact a sales rep. Metrics like aggregate daily comments and likes per page and per post, and things like that. Ian: I think effective content strategy is talking about yourself without making it so apparent and sales-y that people just tune out. Get a demo.” Jay: Never heard of it.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

” It’s always, “Contact a sales rep. Metrics like aggregate daily comments and likes per page and per post, and things like that. Ian: I think effective content strategy is talking about yourself without making it so apparent and sales-y that people just tune out. Get a demo.” Jay: Never heard of it.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40