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3 keys for better email engagement in Gmail

Martech

You might need to change your frequency (how often you email) and cadence (which intervals you send emails). ” Check how long it has been since you updated it or added new segments. When did you last change your message content to reflect new or modified segments? Ask yourself, “How accurate is my segmentation?”

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings.

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Gamification: Gamify Your Website to Improve Dwell Time & SEO

seo.co

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Adding Gamification to your Website. Like any other web content, you should split test your game to see which version of content, videos, graphics, etc. What is Gamification? Test, test, and test some more.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

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Everything you need to know about virtual assistants as a creator

ConvertKit

They'll help you create content, schedule it, interact with your followers, or reply to DMs. Blogging : Many small blog-related tasks—like keyword research, writing, editing, and uploading the article to your content management system—can be outsourced to a VA. 5 benefits of adding a virtual assistant to your team.

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Best Marketing Books You Need To Read

Brightedge

He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. He covers the implications for web site content as well.

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Social Media Marketing Terms You Need to Know

ClearVoice

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.