Buzz Marketing for Technology

DECEMBER 7, 2009

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Poking Fun at Web 2.0 He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. You don’t have to write a thousand words post each time, shorter posts are good too.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

FEBRUARY 15, 2009

This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

An assigned note-taker : someone everyone agrees will write notes during the meeting, avoiding the all too common “oh, I thought you were taking notes so I didn’t take any!” This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 6, 2009

And hand write the thank you notes, don’t email them. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

OCTOBER 11, 2008

Knowledge, Skills and Tools for the Learning 2.0 WRITING & SPEAKING. Challenges 2009 : The EDUCAUSE Top Teaching and Learning. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). application of Web 2.0

Social Networks 100

Social Networks Ning Web 2.0 Education 100

The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. You can follow any responses to this entry through the RSS 2.0 Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. Like Be the first to like this post.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 23, 2009

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0 When I found your blog about email marketing, It was great one and I could not stop myself writing comment?

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We can only provide prices after a formal RFQ process 5. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 6, 2010

Features Tell, Benefits Sell It would seem that all a B2B or industrial marketer has to do is write benefits laden copy and magically prospects would become customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

Others recommend writing about things that you are knowledgeable about. On the other hand, you are not likely to develop a following if all you write about are topics that are of little interest to your audience. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

How hard can it be to write some words? Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Don’t write headlines purely for the search engines; relate it to the overall theme of your blog post. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Anything Goes Marketing

MARCH 8, 2009

I just connected to someone as I was writing this post. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

WebMarketCentral

NOVEMBER 5, 2009

Gavin O'Malley writes that Scout Labs offers " a more economical consumer sentiment-tracking service for agencies and marketers " than Nielsen BuzzMetrics or TNS Cymfony. Tags: Web 2.0 Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

JULY 20, 2010

And they’d unwittingly mastered Ohio’s required fifth-grade curriculum—from understanding sound waves to per-unit cost calculations to the art of persuasive writing. Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

MARCH 8, 2011

The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. Since then, Kristin has moved to covering social media and Web 2.0 I even wrote a blog once about our CEO’s hair to see if I could get some sort of feedback on my writing. (He He does have fabulous hair by the way.)

Press 100

Press Social Media PR Media 100

Industrial Marketing Today

SEPTEMBER 27, 2010

5 Ways to Impress Editors – Even if You DONT Advertise Achinta Mitra September 28, 2010 at 4:35 pm @Kerry, Thank you for reading my post and taking the time to write your thoughtful comment. Kerry O’Malley´s last blog. It can be a great timesaver or a huge timesink, depending how someone uses it.

Social Media 60

Social Media Social Marketing Media Planning 60

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). If you have Jimmy from the development team who did a lunch and learn on how he coded a solution that will benefit your clients, get him to write it down and post it on a blog.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. I take those thoughts back to writing and come up with more ideas, that I can share with others. That is the value to me of Web 2.0 That is the value to me of Web 2.0 Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

SEPTEMBER 22, 2009

As Jacob writes, "Shocker huh? Tags: Web 2.0 Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales?

Social Media 20

Social Media Optimization Media Web 2.0 20

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2011

The objective is to write short, very direct items that you will later translate into more details to your team. At the conference, write down at each session action items for you or your team to do based on the info provided 4. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

OCTOBER 13, 2010

You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Marketing Insider Group

JANUARY 2, 2013

By the way, in case you haven’t noticed, customers hate marketing, they don’t trust the emails we send or the marketingspeak we write on brochures and other materials. You can’t just hire a writer and task him with writing 20 pieces of content. Be the best at something, then write about it. Make it a priority.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Reply Daniel Kuperman says: February 22, 2011 at 1:37 pm @Robin, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

WebMarketCentral

SEPTEMBER 24, 2009

. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. As the old saying from the financial world goes, no one plans to fail—but many people fail to plan. #8:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Convince & Convert

APRIL 5, 2012

Step one, write “The Hunger Games.” 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year. Eric : Exactly.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. link] Ian Greenleigh I'll “bite&# the analogy (did I really just write that?). Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. Great post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129