Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
Online Marketing Institute
JUNE 4, 2009
Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0 for business-to-business marketing and add an empirical perspective on the subject from Finland. Julkaisu Adoben PDF-muodossa 980.75
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