Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Make sure your primary navigation and site pages conform to a familiar user interface. For example, segment your products and services by application and/or industry.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). I actually work at Vertical Measures! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. looking to learn more and share my knowledge with the team here.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. a) Twitonomy (For Twitter). But for networks like Twitter that's restricted to character limitations, the image solution works well.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Online Marketing Institute

MARCH 13, 2011

Is Vertical CRM Right For Your Organization? Zoho BPM (3) Business Intelligence (14) Cloud Computing (13) Content Mgmt (15) CRM Best Practices (493) CRM Industry News (314) CRM Technology (521) Customer Experience (16) Customer Service (156) E-commerce (28) Enterprise 2.0 (6) 6) ERP (17) Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. Thought I'd be ostracized by the social media community and have my twitter privileges revoked. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hinge Marketing

JUNE 26, 2016

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. 3) You can target specific verticals or niches using online marketing. On Twitter and LinkedIn? For a sign of the times, just look at the explosive growth of LinkedIn. Follow us @HingeMarketing and join us on LinkedIn.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Hubspot

OCTOBER 27, 2020

I log onto Twitter and see several people I follow have tweeted the same link. In other words, if something appears on SparkToro's list of buzzy articles or tools, it's usually something I should be reading — which makes sense, as links are algorithmically chosen based on their popularity with the SEO and marketing Twitter community.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Golden Spiral

APRIL 16, 2019

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Even in the business space, depending on your vertical. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy. So I started playing around with social media. I made some mistakes."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

ClickZ

DECEMBER 31, 2022

Hydro Flask Hydro Flask, established in 2009, introduced the first fully insulated bottle collection to the market. mDesign Home Décor mDesign is a vertically integrated, DTC brand specializing in the provision of elegantly designed home decor and storage solutions. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Online Marketing Institute

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Subscribe in a reader Popular Latest Comments Tags 7 Rules for Perfect Press Releases Influencers Suck Selling vs. Buying: A Marketing Wake-up Call Twitter: Is Marketing Doing it Wrong? If you enjoyed that, you should subscribe!

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Notice all those Twitter users with 20,000+ followers but no blog/website traffic? Sample image from 2009 blogger quotes project 7. Yes, blogs are best consumed through feeds. What did I learn?

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JULY 31, 2009

Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Twitter Demographics by Social Media Today. The median Twitter user is 31, compared to 26 for Facebook and 40 for LinkedIn.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Directive Agency

JULY 1, 2019

Tim Schmoyer : So the platform I actually use the most often is Twitter. I always have Twitter open as like a panel. I have a couple of monitors, and it’s the one all the way to the right, and I have the mobile version of Twitter open because it’s nice and clean, and I can have it in a small little window off to the side.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Directive Agency

JULY 1, 2019

Tim Schmoyer : So the platform I actually use the most often is Twitter. I always have Twitter open as like a panel. I have a couple of monitors, and it’s the one all the way to the right, and I have the mobile version of Twitter open because it’s nice and clean, and I can have it in a small little window off to the side.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Convince & Convert

JUNE 23, 2010

Next generation crowdsourcing involves multiple initiatives, sometimes cross-brand, often cross-vertical, happening in parallel and offering the user a constant steam of new involvement opportunities. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Hubspot

OCTOBER 21, 2011

You can follow her on Twitter at @sarahskerik. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009.

Press 28

Press Lead Gen PR Public Relations 28

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. History: WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo, in 2009 after they bought an iPhone and realized the power of apps.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email). How can I help you?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128