Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. Many events in the physical world, like meetups and house parties, start with Twitter.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Content Marketing Institute

DECEMBER 31, 2018

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Instagram, Twitter, Messenger … all kinds of notifications. My written desire was to have 100 paying customers by the end of 2009. The plan for our mental house.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Industrial Marketing Today

APRIL 26, 2010

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Facebook, which “ranks&# status updates via EdgeRank.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Convince & Convert

JULY 20, 2010

use “TV” over “television” in content and navigation) 2. prepare TV review content about HDTVs for twitter and blog comment distribution). I really liked your point about tv versus television. I really liked your point about tv versus television. I really liked your point about tv versus television.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. Thanks for sharing. Thank goodness for the internet! How can I help you?

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? He was invited to interview on national television.

Opinions 77

Opinions Communities Creativity Television marketing 77

Wondering Out Loud

SEPTEMBER 30, 2009

@goaliegirl tweeted about the NHL’s use of Twitter and I felt the urge to comment. As a huge fan of hockey (pro, college, high school & youth) I am simply giddy that the NHL gets social media and is using Twitter to generate fan interest. Tags: Communications Marketing Social Media NFL NHL Twitter.

Television marketing 40

Television marketing Social Media Twitter Press 40

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JUNE 24, 2010

Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Go onto Twitter and talk @ people. You’re thinking that I’m crazy. Bob sells insurance.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. If his past performance is any indication, his promotion should be very good for Twitter. Before There Was Twitter.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Best rule for Twitter is the 8×1.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Hubspot

OCTOBER 6, 2014

Radio, television, and telephones have introduced their fair share of new words and phrases into our lexicon over the last century. Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges. from December 2009 to May 2011. Is the Internet to Blame?

Word of Mouth 28

Word of Mouth Ad Exchange Press Television marketing 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 25, 2011

Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Black Friday shoppers will do most of their shopping at Walmart and Best Buy according to an analysis of Twitter conversations. Holiday television commercials will be tuned into by 31.7

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Eric Mower + Associates

NOVEMBER 29, 2018

window when local and national television news aired. But it was 2009 when we entered a new age that showed us what fast truly looked like. But it was 2009 when we entered a new age that showed us what fast truly looked like. I’m on the ferry going to pick up the people. That was nearly 10 years ago.

Cable 80

Cable Public Relations Press Television marketing 80

Hubspot

JANUARY 17, 2014

They targeted current milk drinkers and created an ad for television, radio, and billboards. All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. And yes, the campaign was around milk. Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

ClearVoice

NOVEMBER 1, 2020

Example: Since 2009, wordsmith Asunta has partnered with brands and their agency partners to craft audience-centric B2C and B2B online content. I often see it used in television spots and in print magazine bylines. .” A wordsmith makes a career in words as a journalist or novelist. Contributor. Get noticed!

Advertising Agencies 111

Advertising Agencies Television marketing Paid Search Agency Public Relations 111

Single Grain

AUGUST 29, 2019

Fifteen years ago, Jeff Bezos, founder of Amazon , said: “ We don't do any television advertising, and we take all of the money that we would put into television advertising, and instead put it into things like free SuperSaver shipping [free shipping on most orders over $25], lower product prices, category expansion, and invention of new features.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? Twitter and Facebook are not strategies. With all this being said, there are nuances in communication styles on, say, Twitter vs. other channels. This has been my concern for quite some time. They are tools. Tools are easy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. The remote with the big cord attached to the clunky box that stood on top of our television was probably the “sexiest&# thing I had seen when we got it. Less than seductive technology.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. For the past few days I’ve been conducting a Twitter experiment. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Biznology

DECEMBER 13, 2016

What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news. The real bloodbath started in 2009. You can be just like the Washington Post.

Cable 80

Cable Best Practices Content Blogger 80

Online Marketing Institute

SEPTEMBER 30, 2010

One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

ClickZ

AUGUST 9, 2019

Consider this: in the year 2009, Apple’s app store had barely been around for one year. And in an effort to better compete with the immediacy and sharing economy of social media platforms like Twitter, real-time search became mainstream on Microsoft and Google. Spotify was a mere months old. Facebook Messenger didn’t exist.

Mobile Advertising 91

Mobile Advertising Internet Marketing Touchpoints Privacy 91

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100