Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Social Media Measurement. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. According to many surveys, this milestone means I’m on borrowed time – and have been for some time.

Enterprise Management 96

Enterprise Management Business CMO Digital Transformation 96

Webbiquity

MARCH 23, 2010

105 Twitter Applications for PR Professionals by Everything PR. Here’s Hard Data for Headlines that Spread on Twitter by Copyblogger. Dan Zarrella. 6 Twitter Tips You Should Have Figured Out on Your Own by Tech n’ Marketing. Hillel Fuld. Twitter Tools. Genesis Davies. TwitterAnalyzer. Marc Meyer. ?????

Twitter 100

Twitter Best Practices Digg PR 100

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. What percentage of their budget is allocated to different marketing channels, e.g. PR, telemarketing? Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. But for marketers, there is nothing better than good press coverage in a respected trade publication. I try my best to not say anything unless I can actually add value.

Press 100

Press Social Media PR Media 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In average (2.6% for hardware, 5.1%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017.

Social Media 167

Social Media Trends Emarketing Media 167

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Unfortunately, I wasn’t in a place to spend thousands of dollars a month for formal PR support and couldn’t justify the cost for this “top of the funnel” marketing.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These resources will help you understand the new FTC guidelines and principles to adopt for your own marketing communications: Start with the thoughtful analysis provided by John Bell of Ogilvy PR in several posts on the Digital Influence Mapping Project blog. Read the FTC guidelines.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

JANUARY 8, 2010

New Rules of Marketing & PR by David Meerman Scott. RainToday: Best of the Decade: Marketing & Selling Professional Services, 2000-2009. Million Dollar Consulting by Alan Weiss. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff. Never Eat Alone by Keith Ferrazzi.

Guerilla Marketing 120

Guerilla Marketing Service Best Practices PR 120

Sword and the Script | B2B

APRIL 27, 2021

I look back to 2008 and 2009 and I think we had the priorities right. The graphic above is better looking, but when it comes to emphasis, I tend to visualize that same graphic like this: When you get down to it, it’s not that far off from that concept from back in the day. Get your foundation right first, and build programs on top of it.

Order 98

Order B2B Marketing Budget Programs B2B 98

Ambal's Amusings

JULY 6, 2010

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Tags: Interactive PR B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges.

Social Media 115

Social Media SEO Marketing Websites PR 115

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization. They can align with PR departments on announcements that are being prepared.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Smashmouth Marketing

NOVEMBER 29, 2009

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. So reflect on 2009. Are you going to take time to reflect on what's working, what's failing and make changes? old-school mix. Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

markempa

JULY 29, 2009

Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. Create social media-specific landing pages Lesson #6. Quality can be an issue with leads from LinkedIn. Read MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Marketing Craftmanship

MARCH 28, 2011

So with Koppel’s CNN appearance as my news hook, and armed with a backpack of my own PR war stories, I set out to research the journalistic craftsmanship topic, beginning with its patron saint: Edward R. A hard-nosed news reporter who covered the news until the day he died, Schorr posted his first message on Twitter in February 2009.

Television marketing 100

Television marketing Blast Campaigns PR Twitter 100

Convince & Convert

AUGUST 8, 2012

KLM has come a long, long way from the social fledgling it was in 2009 and has evolved into a social leader in the travel industry. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. In all, KLM counts more than 1.7

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them.

SEO 20

SEO Forrester Best Practices Adwords 20