Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Targeting as a core component of programmatic advertising, paired up with automation, have changed the user experience and efficiency of ad campaigns once and for all. Let’s recall what it all started with.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. What I liked best was the tips on tools you can use and where to find additional resources. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Tony Zambito

MAY 1, 2011

  An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The hard part is mapping out the information delivery process. Many marketers are starting to get this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Net-Results’ drive for simplicity is based on its target market of small businesses.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

SpotMe Blog

JUNE 13, 2023

Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. This differs from other demand generation vendors, who nearly always host those pages themselves. At least it’s worth a closer look.

Pricing 120

Pricing Price Impressions Marketing Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once.

Social Media 123

Social Media Work Management Marketing Management Media 123

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social proofing, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous situations when people do not have enough information to make opinions independently. Nurture leads long-term with targeted, qualified prospects. Build a strong permission marketing asset like a trusted blog.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Sprout Social

MARCH 30, 2023

This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments. And instead of working with multiple vendors, marketers have the option of using one platform to plan for content for a variety of screen types and sizes.

Paid Search Agency 107

Paid Search Agency Marketing AI Work Management Ads 107

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

DECEMBER 23, 2010

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. Bids – Bidding strategies that allow you to target specific positions on a search results page.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Also, use nurturing to create a dialog with your subscriber, instead of just sending them information that’s only important to your company.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Jeff Bullas ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

InsightSquared

MAY 22, 2019

In 2009, I promoted the top mid-market rep in my region to the enterprise team, making the common mistake that traits of success in mid-market equal success in the enterprise. Industry knowledge (customer, not vendor) either as a direct participant or as a studious associate. Big mistake. Having the Right Processes.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. MarketingSherpa. Reliability?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

OCTOBER 22, 2010

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. people on average, and in the evaluation of particular solutions, at 4.3 Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Customer Experience Matrix

DECEMBER 6, 2013

Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria. Optimove does have some limitations.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

OCTOBER 10, 2011

Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. I’d say most marketing automation vendors take this view. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Customer Experience Matrix

JULY 28, 2009

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Entiera currently uses Exact Target as its email partner, although it could work with others. This is an impressive set of features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

OCTOBER 1, 2010

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Drew Hawkins These are good points and considerations for consumer-targeted websites. How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Then we can share more information. Talk directly to the target audience when creating lead generation campaigns and messages. MarketingSherpa. Mac McIntosh.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Media Paid Content Work Management 157