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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. GoPro has a dedicated website where customers can share their videos, photos, and stories. UGC leverages the voices and experiences of real people to promote your brand.

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. Your Website Isn’t Indexed. Ranking #1 on Google takes time.

Google 98
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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Is it really impossible to optimize a Flash website? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009.

Tactics 100
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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions?

Tactics 100
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Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? There are essentially two competing schools of thought among B2B marketers.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Everest had better wifi than his home in Columbus, Ohio).