Martech Advisor

JANUARY 10, 2020

Exclusive insights from seven leading women in martech. We asked seven female martech professionals from leading companies such as Merkle, Madison Logic, the Good Way Group, WeTransfer, Showpad, SurveyMonkey, and TechStyle. Learn More: If Gender Equality Leads to Growth, Why is the Gender Gap Still so Wide?

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech Advisor

NOVEMBER 14, 2019

Many parties and events are organized around it, a lot of them around the theme of finding love, and rather ironically, many couples choose to get married on Singles’ Day! There were various promotions offered during events leading up to the shopping festival. Tell us on LinkedIn , Facebook , or Twitter.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

The Effective Marketer

FEBRUARY 22, 2011

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. How do you setup your scoring system for inbound leads? What is the hand-off process with sales?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

FEBRUARY 7, 2011

In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Amount of sales or deals closed? United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Well call her Kristin.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Effective Marketer

AUGUST 23, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

AUGUST 2, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

MAY 7, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You can leave a response , or trackback from your own site. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

MARCH 6, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

NOVEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120