Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Vidyard

OCTOBER 27, 2019

Research shows that consumers perceive the same type of personality characteristics in brands as they do in other people. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Make sure you know what ones you want them to associate with your brand.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

SpotMe Blog

JUNE 13, 2023

12,000+ business leaders from the life sciences industry use SpotMe’s enterprise event platform and mobile event app to create engaging, personalized, and compliant event experiences. By creating human connections, McVeigh brings people together, both virtually and in person, to make extraordinary things happen.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

markempa

JUNE 23, 2005

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Content Standard

JUNE 20, 2016

Moving toward the middle, we begin to see efforts that balance out on touch and cost; perhaps a brand releases demo videos, gives users access to an interactive 3-D model, or builds an online gaming experience to help users involve themselves in the experience. But finally, we reach the far end of high cost for high touch.

Marketing Strategy 46

Marketing Strategy Marketing & Strategy Paid Search Agency Merchandising 46

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? But, a drop of water may be more important than a bottle of soft drink for a person who is pining by thrust.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. B2C paid social ads are often more personalized, focused on the mobile experience, and target everyone involved in the purchase. Their ads are highly personalized, which is why they work. So how exactly do you personalize ads for B2B? They know better.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Most sales tools offer immediate, tangible results- someone signs up for a demo, buys a product, or responds positively to your latest sales pitch. Or, make your personal profile private and create a brand new professional profile.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. All rights reserved.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Maybe sampling and demos on location will fit better. He was personable and funny, a real likable guy. I'd buy a book from him.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. As each need is met, personal achievement rises and purpose is fulfilled. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. New Top-Level Domains Expected in 2009. How to Be a Supremely Productive Person: A Chat With John Halamka. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture. « Virtualization. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

SEPTEMBER 15, 2023

Family-owned since 2009, Less Annoying CRM designs its simple pricing and interface for small businesses and solopreneurs. Monday Sales CRM by Monday.com Image Source Are you a visual person? Predictive scoring helps you identify priority contacts and personalize engagement without extra work. Complete a software demo.

Enterprise Management 75

Enterprise Management Work Management Marketing Automation Services Marketing Management 75

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. DM me and I'll get you a demo. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. And thanks to for tippping me off to Compendium. TomMartin [link] jaybaer You'll like Compendium.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. One of the keys to cutting through the noise is to provide buyers with more personalized and meaningful content to transcend generic messaging to create an engaging dialogue.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Inbox Insight

JANUARY 20, 2020

Data from MarketingSherpa’s 2009 B2B Benchmark Study showed that 57% of sales cycles take less than 3 months, whereas in 2019, data from CSO Insights showed the volume of sales cycles that take place within 3 months has decreased to 43%. To gauge awareness, look at: Number of product demos or presentations.

Account Based Marketing 83

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 83

Bannerflow

MARCH 4, 2021

Instead of trying to compete with Microsoft’s big budget productions and lavish thrills, Sony took a new tack in 2009. The campaign extended even further when Kevin Butler appeared in person at E3, one of the world’s biggest gaming events. It set a new benchmark for game advertising. Kevin Butler. It worked a charm. To Michael!”.

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Yoox Personal Shoppers. In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Planning 100

TrustRadius Marketing

MARCH 14, 2022

There were amendments (ADAAA) made to the law in 2008 (in effect 2009) to extend its reach to provide better accommodations. Threats or retaliation against disabled persons or their advocates while they assert their rights is prohibited. The ADA is a law that has been around for 32 years, since July of 1990. Title V: Miscellaneous .

Budget Programs 52

Budget Programs Paid Search Agency Guidelines Act-On 52

EveryoneSocial

JANUARY 6, 2019

Look at what impact your social posts or social ads have on specific goals, whether content downloads, demos, free trials, etc. “We in 2009 when this question was first asked (via Forbes ). Plus, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Scoop.it

FEBRUARY 18, 2021

The content on their website and across different social platforms aims to engage the average person in science in a fun, entertaining, and educational way. By making technology and innovations relatable to the average person, customers can better align with the brand around their commitment to the environment.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Sharpspring

APRIL 30, 2020

While most B2B brands don’t have a physical retail location, there are still multiple channels for communication and engagement over the sales cycle, including in-person meetings, phone sales, teleconferences, websites, chatbots and email. Omnichannel vs. Multichannel.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. In control. In control.

Social Media 158

Social Media Media Paid Content Work Management 158

B2B Marketing Zone Posts

APRIL 5, 2010

Your Own Live News Truck Plus Social Conversations – Here’s How - Marketing Edge , March 22, 2010 As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Practice (56). Prospect (124).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. It’s not often you can say, any room you’re in, Jon Miller is the smartest person in that room if he walks in. Get a demo, see, take a look at this thing.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones. Rachel Ferrigno. S tack Overflow | Sr.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Offer demos or low-cost or free needs assessments. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers. By Joe Pulizzi and Newt Barrett. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. Personal pages such as "my product" inclusions really boost repeat business. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. maxebiz Great post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. How many more platforms or tools must one try to digest/use regularly?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. The goal was to get world class at this function by having a single person focus on it full time.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Martech

MARCH 27, 2024

” Adobe’s own journey, to combine the art of creativity with the science of marketing, began, said Narayen, in 2009. The new Adobe Experience Manager Sites variant generation tool allows the rapid generation of variants of existing assets personalized for different audiences. in just a few minutes.

Marketing AI 93

Marketing AI Advertising Agencies Marketing Management Paid Search Agency 93

Hubspot

DECEMBER 4, 2012

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. That's the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Martech Advisor

OCTOBER 14, 2019

the more comprehensive your understanding of customers based on the data, the more tailored and personalized your customer experience approach can be. This means, not only do you need to invest in technology to track customers / prospects at scale, you need the right technology to deliver more relevant and personalized customer experiences.

Work Management 92

Work Management Marketing Management Design Examples 92