The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Big but concise lead-in. Big lead-in helps keep users reading. An unopened email doesn’t generate leads whether is plain text or nicely designed html. So I decided to create one and share with you. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

ClearVoice

NOVEMBER 6, 2018

Creating a website that you’re proud of — that truly represents your business, and engages customers, and also ranks well with search engines — is difficult. Its free templates and easy back-end e-commerce management allows individuals to become online merchants without relying on Etsy or Amazon. And an expensive one.

Marketing Websites 51

Marketing Websites Tips Mobile Advertising Advertising Agencies 51

Launch Marketing

NOVEMBER 6, 2019

What is Content Strategy and Why Do You Need It? Who They Are: If you listen to podcasts or are a frequent online shopper, you may already be familiar with Squarespace, a platform that provides consumers with easy-to-use templates for building websites. This is a great example of content marketing done well.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I make my living providing marketing services including designing and marketing industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This allows leads to follow different paths within the same campaign.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Innovation is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. I had full confidence that our team could lead a successful transition.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Twitter Twitter can offer limitless value in promoting your event. Blog Create a blog for the conference and source content from speakers and attendees. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. The spreadsheet calculates Net Present Value. About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Litmus

MARCH 31, 2020

As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. I soon became the one woman shop for sending the department’s emails, training other teams on our ESP and email best practices, and eventually learning to code simple templates for our needs.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. First up is Andrew Capland , the Growth Team Lead at Wistia.

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 27, 2020

They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. Not too shabby for less than six hours of content. Each episode covers a few different topics. It's a good pick if you're just getting your feet wet.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. It doesn’t need to be a full 8.5 x 11 letter size paper, some small 3×5 index cards can do the trick. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Single Grain

MAY 4, 2022

WordPress is a top content management system that powers 35% of the total active websites on the Internet. TABLE OF CONTENTS: ↓ What Is a WordPress SEO Agency? From selecting the KPIs to preparing custom dashboards, skilled SEO professionals show the value of your optimization investment.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This is an impressive set of features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ConvertKit

NOVEMBER 23, 2020

Though by his senior year of high school, his English teacher gave him a perfect score on his final research essay, saying, “I could not find anything wrong with this.” Austin the poet wrote web content, press releases, white papers, social content, and brand guides. I wrote web content for a concrete company.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Sprout Social

JULY 25, 2016

One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. It’s the idea of calling in reinforcements and working together to help expose both brands to new audiences in order to drive additional product awareness, leads and revenue.

Work Management 64

Work Management Brand Identity Branding Planning 64

Single Grain

JUNE 30, 2022

TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

AUGUST 29, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Use Amazon Reviews for Content and Product Development. What is the average cart value? What is customer lifetime value? When leaders lead, others just follow.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter? people are only going to listen if you provide valuable content.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 5, 2012

Well, I think you can translate that analogy to any number of hot content categories. Jay : This one was in – I’ve got it right here somewhere, I thought I did – PaidContent.org, “The Economics of Digital Content.” ” I would say, no, they created a new selling books template for authors.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

SEPTEMBER 1, 2010

Once they gain a foothold, more seasoned people start to climb aboard and realize that, even if they can’t hold their promise of “get-rich-quick&# or “change the world forever&# , they still have lots of value and deserve to be implemented for the long term. And that means there is no single template or formula.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121