B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Contently

APRIL 19, 2017

Facebook shamelessly copied another Snapchat feature? Most of the changes focus on “adopting”— some might say copying —popular Snapchat features such as Live Stories. LinkedIn has quietly introduced video features as well, though only for influencers thus far. The market for social media software is evolving as well.

Social Media 167

Social Media Trends Emarketing Media 167

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Anyword

MAY 3, 2022

Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? . The Traditional Landscape of AI Writer Software. Then, in 2009, the Grammarly writing assistant entered the scene. The New World of AI Writing Assistants.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Heinz Marketing

SEPTEMBER 10, 2020

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Accordion features to make long-form emails more compact. Surveys, polls, and UGIC (user-generated interactive content). The solution is to gamify customer-facing content. Animated buttons and CTAs.

B2B Marketing 120

B2B Marketing B2B Marketing & Strategy Interactive Marketing 120

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Outgrow

FEBRUARY 28, 2024

Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Your interactive content is ready to go!

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Your interactive content is ready to go!

Statistics 52

Statistics Outgrow Resource Management Stats 52

Parse.ly

APRIL 6, 2020

When we created Parse.ly, we made a bet on a new era of content. Digital content — rather than being an afterthought for some businesses — is now the primary way humans are finding and sharing information at scale. Weekly traffic to content for Parse.ly Making Content Conversions free. can do to help.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

NuSpark Consulting

MAY 5, 2012

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. All content needs to be original.

Lead Ranking 100

Lead Ranking Lead Scoring SEO Generation 100

Contify

JUNE 11, 2020

Make the most of Contify — the latest features and enhancements. We hope that these newest features and enhancements will help you make the most of your Contify subscription. Leading predictive analytics company adds real-time business opportunities to its enterprise software suite using Contify’s News Feed APIs. Announcements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Avoid being too feature or jargon-heavy. Contents 1. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Hubspot

APRIL 13, 2020

Some tools are all-in-one website builders, while others are plug-ins, add-ons, or shopping cart software. I’ll give you an in-depth overview of the features, benefits, pricing, and use cases for each one of these tools as we continue through this guide. Not all ecommerce solutions are created equally. Image Source. BigCommerce.

eCommerce 99

eCommerce Enterprise Management CMS Development Work Management 99

Customer Experience Matrix

MAY 31, 2013

Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. offer arbitration (i.e.,

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. I hope these simple tips will help you with your webinar initiative! United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Martech Advisor

SEPTEMBER 16, 2019

In the early 2000s, enterprise IT was dominated by proprietary software companies. More specifically, key benefits of implementing open marketing technology include: Adaptability -- Marketers need the flexibility to move data between platforms and integrate software from other vendors into their existing MarTech stack.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

The Effective Marketer

MAY 10, 2010

Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. For example, don’t let your brand mascot share the spotlight with other characters. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

APRIL 9, 2009

One of the more interesting features is the ability to search for salaries paid at a specific company. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Insider information is always good when planning your next career move! United States License. United States License.

Lead Ranking 100

Lead Ranking Lead Scoring Work Management Marketing Budget Creation 100

Vidyard

JANUARY 15, 2020

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. As engaging content, interview videos work great in email. Sales teams can also send interview videos featuring current customers to prospects. It’s from 2009, but her advice still rings true.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

The Effective Marketer

SEPTEMBER 23, 2009

The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

Training 100

Training Planning Work Management Marketing Management 100

Launch Marketing

NOVEMBER 6, 2019

What is Content Strategy and Why Do You Need It? Squarespace’s Super Bowl Commercial Featuring Jeff Bridges. Though you’re more likely to see Super Bowl commercials advertising burgers and beers over ads for software, Squarespace recognized that a large portion of Super Bowl viewers are nonetheless business owners themselves.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. A recent quote from Rupert Murdoch: “We will not be giving our content rights to the fine people who created the Kindle.&#

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. I see the same thing in software development. You can follow any responses to this entry through the RSS 2.0

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

markempa

MARCH 25, 2012

In late 2009, ECI implemented a new marketing automation program. She thought that Sales simply didn’t understand the software. Then she realized the problem wasn’t the software; it was that no one cared. “It You could be featured on this blog. If not, then you’re probably not as aligned as you think.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Vidyard

OCTOBER 27, 2019

Contents 1. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Avoid being too feature or jargon-heavy. Focus on Big-Picture Themes 2.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. As an attendee the question is whether the content will be good. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Webbiquity

AUGUST 29, 2011

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.) Pricing: $150-$600 per year ($12-$50 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Email As engaging content, interview videos work great in email. Sales teams can also send interview videos featuring current customers to prospects. It’s from 2009, but her advice still rings true.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Customer Experience Matrix

OCTOBER 22, 2009

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. SalesFusion promises a more flexible, visual campaign builder and dynamic content generation for delivery early next year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Outbrain

MARCH 9, 2020

We love The Affiliate Guy Daily because it covers all the best features of a podcast – it’s regular, short, and actionable, focusing each episode on a practical tip to help boost your affiliate marketing bottom line. Get access to leading growth experts from the world’s fastest-growing software startups in this all-or-nothing podcast.

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

LeadSloth

OCTOBER 26, 2010

Which content provided the desired lead interaction for which segmented list during which stage of nurturing? Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in. For instance, is it about thought leadership or feature comparisons?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. 2 Responses to Getting Stuff Done with MS Outlook CJW says: February 28, 2009 at 6:18 pm I’m actually new to Outlook but I love the whole GTD concept.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60