Adobe Experience Cloud Blog

AUGUST 7, 2017

A trusted source for new information? While companies are made up of individual human beings who have faults and make mistakes just like everyone else, you know that the company has your best interest at heart as they have never steered you wrong before. Trader Joe’s is a great example of a company that exemplifies trust.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Even cheaper options are available if you need fewer functions.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Ambal's Amusings

MAY 27, 2010

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. Also impressive? Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

MLT Creative

MAY 19, 2010

Information is interpreted differently by everyone, so if you see something that looks out of whack, be sure to comment. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. Fair enough.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Now let’s assume that both of these decision makers work for the same company. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

MARCH 23, 2011

Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1. The numbers show that although more B2B companies are using social media, B2C companies are more active. The State Of B2B Social Media Marketing.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What aspects of the buying cycle are most important to open source companies? What prompted you to launch the Open Source Success Best Practices 2009 survey?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. On ‘found time.’ Measure, capture, and convert.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM: In 2006 when the inbound revolution started, buyers were genuinely excited by content that delivered educational, insightful information that was often entertaining.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

JUNE 2, 2009

I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do. Recently, I read an article about the Ten Small Business Lead Nurturing Tools.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Cost 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

What are your top 3 tips to help B2B companies improve their demand generation ? You want to be a trusted source of valuable information that helps prospects succeed, not someone who only contacts them when you have something to sell. Looking at the new year, what is your most important advice for B2B Marketers in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Is Your B2B Company REALLY Ready for Social Media? This information includes the answers to: Who is the buying decision-maker?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. What do you think are the biggest opportunities for companies striving to optimize sales lead generation ? What are the top three ways companies can improve sales effectiveness?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. and led to the development of the course I now teach for UC Extension and my own company. Large orgs combining = disparate systems + information silos + competing cultures. It takes a genius to manage this information explosion. Live the brand. Sustainability.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

MLT Creative

JUNE 21, 2011

During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co. He asked them, “What holds you back in your job, your company, your career and your profession?” surveyed dozens of high-level corporate marketers and agency management. See you next year!

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JULY 7, 2010

Email is great for that – use it to solve a problem, ignite new ideas, fulfill a promise, share interests, release information, make it easy to buy and build a relationship. Consumers check their inbox first for alerts, offers and information. . Hint: It’s probably not product information. Streamline the content.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40