The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

SpotMe Blog

JUNE 13, 2023

Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. Things like target audience, messaging, venue selection, and budget are all part of the planning process. It is not for commercial purposes. What are pharma event management companies?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. Jonathan Kantor's Tip. Page 3 – Topic-Related Problems/Challenges.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At its peak, Friendster had roughly 115 million users around the world. Source: VentureBeat. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. million in new business.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Bluetext

SEPTEMBER 26, 2019

Our brand doesn’t create a memorable impression on our target audience. . For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Our brand and accompanying brand story is outdated and no longer reflects the company’s values.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. You fine tune and target your conversations so that they hit home with the right person at the right time. By Joe Pulizzi and Newt Barrett.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JUNE 15, 2009

The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Can marketing provide case studies, industry-specific interviews and/or thought pieces to support the solution sales is advocating for this prospect? Sign up today! How did you get into sales and marketing, and what you like most about it?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Sprout Social

MARCH 30, 2023

This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments. For example, an athleisure clothing brand could view peak hours for locations frequented by their target audience (gyms, health food stores, yoga/pilates studios, etc.)

Paid Search Agency 107

Paid Search Agency Marketing AI Work Management Ads 107

Hubspot

MARCH 9, 2017

6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Set processes : Read the next section for more information about processes. Here are some tips for screening potential candidates.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Directive Agency

OCTOBER 28, 2023

It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right content, at the right time. Growth and Maturity: So, with the rise of digital marketing, demand generation agencies started leveraging online platforms for targeted campaigns.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Convert

DECEMBER 20, 2021

As the founder of GuessTheTest, my aim is to provide experimenters with valuable A/B test case study data, and helpful resources to inform, inspire, and validate testing success. But formally, my optimization career started in 2009 when I graduated from my master’s and landed my first career-related UX job.

Eye-Tracking 98

Eye-Tracking Peer-to-peer Case Studies Case Study 98

Webbiquity

JANUARY 2, 2013

78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( Agencies do SEO better. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Thanks for sharing good support information for B2B social media. I appreciate it. We’ll see how it goes next year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Why it Makes Sense to Target Longtail Keywords First by SEO Book. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. Among his conclusions: more content helps.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

SEPTEMBER 21, 2010

It’s too confusing to have a strategy that targets advocates AND people that have never heard of you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Thanks for providing information that is not just general chat on the subject.-=

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Prior to 2019, WhatsApp's format was designed to keep people's contact information private so that random accounts can't easily find and message them.

Paid Search Agency 98

Paid Search Agency Brand Identity Branding Planning 98

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

The Lead Agency

MARCH 15, 2018

In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. History of Blockchain. Decentralisation.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Golden Spiral

APRIL 16, 2019

In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. In addition, they had to be semi-cool graphics, 'cause our target market, the demographics were young people, they were teenagers and college kids. I made some mistakes."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48