Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Valasys

DECEMBER 18, 2019

The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000. Founded in the year 2009, the company operations the vision to help marketers navigate across & reap the maximum benefits from the ever-dynamic social media jungle.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

The site redesign cycle of frustration Here’s a typical site redesign scenario: Our current site is more than 3 years old > Let’s do a redesign > Review new design mock ups > Love that cool new look with the scrolling thingies > Let’s launch the new site ASAP > What’s that “lorem ipsum dolor sit amet” on our pages? >

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

markempa

NOVEMBER 14, 2005

By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

There was no care for brand, just traffic. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Add to this that 36% of IT buyers are experiencing a 2-6 month buying cycle. This leads to 2008 with the emergence of social media.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What aspects of the buying cycle are most important to open source companies?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Tune and refine the buying process. You’ll see shorter buying cycle times. Because a complex sale inherently has a longer buying cycle, marketing must not only focus on generating sales opportunities, but on the progression of prospects across those buying stages.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Prospect (124).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers.

Paid Content 100

Paid Content Social Media Statistics Research 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

DECEMBER 9, 2009

This tactic contributed to a nearly 50% increase in organic traffic to the blog. But for B2B organizations, keywords need to cover a longer buying cycle, and therefore must often be more diverse than B2C target keywords. I think funneling traffic to your sales team marks a successful B2B website conversion, in most cases.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Their social media traffic ranged from 4% to 9% of total traffic.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100