B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Traction

MARCH 14, 2014

I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn).

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Cold Calling Internet Marketing Social Media Inbound Marketing 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Job Marketers are, unfortunately, the majority out there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Content Marketing Institute

DECEMBER 12, 2017

As for my own predictions for the upcoming year, they are rather simple – though somewhat aspirational: Apple will buy Disney. Apple will buy Disney in a few years, says @JoePulizzi. Jason Miller, global content marketing leader, LinkedIn. Build a buying audience, and the rest will take care of itself.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates? What are the most important metrics we should track? The last question is probably the most important.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

NuSpark Consulting

MARCH 17, 2012

B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. Tech Target: When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Hubspot

APRIL 3, 2017

More importantly, the move scored Yla multiple interviews (although according to his LinkedIn he's still on the search for the perfect marketing gig). 4) Buying a Billboard. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. Image via Adweek.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

WriteSpark

NOVEMBER 11, 2008

If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco. Writer on LinkedIn.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. How to Find a.

Social Media 120

Social Media Media Forrester Copywriting 120

The Effective Marketer

APRIL 29, 2009

In your first conversation with a vendor, you should list all the uses (maybe even share the grid with them) for the tool you want to buy and ask for a demo showcasing the specific requirements you have. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! What’s acceptable on Facebook may not fly on LinkedIn. 64 percent of users are more likely to buy a product after watching a video. You can also advertise on Twitter, LinkedIn, and Instagram.

Social Media 58

Social Media Curation Social Marketing Promotion 58

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Odds are that someone may eventually buy the product or service. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. And how do you reach even greater number of prospects?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Chris Koch

OCTOBER 30, 2009

That means that the people buying those services—or at least playing a key role in the decision—tend to be high up on the corporate food chain—the C-suite or just below. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Get people to buy our products! 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. Best Social Media Stats and Market Research of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. This events agency applies these values and utilizes their global network and buying power to create memorable events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Oktopost

JANUARY 13, 2020

Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. There are three types of ads you can buy: text ads, image ads, and promoted answers. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Smashmouth Marketing

MAY 6, 2009

DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor. gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". damphoux : @stephfierman just shared that SEC says tweets are "discoverable" #cmoclub.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Smashmouth Marketing

MAY 19, 2009

#cmoclub DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor damphoux : @stephfierman just shared that SEC says tweets are "discoverable" #cmoclub gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you" jkrohrs : CMO (..)

CMO 100

CMO SMS Trigger Marketing Demand 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Martech Advisor

JANUARY 10, 2020

"I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Martech Advisor

NOVEMBER 14, 2019

In 2009, Alibaba converted this relatively unknown day into an international shopping festival – a move that has yielded great returns, considering that their 2019 Singles’ Day sales have crossed $38 billion. Tell us on LinkedIn , Facebook , or Twitter. Singles’ Day – the E-Commerce Sensation. Interactivity.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

APRIL 28, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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Demand Generation Agencies Demand Generation Lead Generation Demand 120