Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her blog is Phoenix Rising and her business is People Who Know. We are a virtual business team! Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Social Media Measurement.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Onalytica B2B

AUGUST 23, 2017

. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Webbiquity

MARCH 23, 2010

105 Twitter Applications for PR Professionals by Everything PR. 6 Twitter Apps for Marketing Your Business by Quick Online Tips. The Twitter Revolution For Business May Not Be Televised by MediaPost Online Media Daily. Here’s Hard Data for Headlines that Spread on Twitter by Copyblogger. Dan Zarrella. Hillel Fuld.

Twitter 100

Twitter Best Practices Digg PR 100

Buffer

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. My marketing is not just about promoting Diversability.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

MAY 11, 2018

You’ve put together a business plan, invested all your savings, and have been working your idea as a side hustle for a few months. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Features differ per plan and include campaign management, media asset creation, and even a dedicated PR team.

Product 85

Product Business Best Practices Startups 85

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” I’ve always read CIO Magazine to learn more about the IT business, and to keep on top of the latest news. The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. This is where it all began [link].

Press 100

Press Social Media PR Media 100

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa). 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Business 80

Business Twitter Work Management Social Media 80

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Content addressed to a Technical Decision Maker 2. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Sword and the Script | B2B

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. I look back to 2008 and 2009 and I think we had the priorities right. The order of words is exactly backward. And it’s not instructive for setting priorities in marketing.

Order 98

Order B2B Marketing Budget Programs B2B 98

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. WHICH B2B MARKETING INFLUENCERS INFLUENCE YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. But what if you’re a big business with lots of SEO already? Does that drive business to you?

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

markempa

JANUARY 24, 2006

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. Comments Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog. Best Social Media Stats and Market Research of 2009. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Marketing Craftmanship

MARCH 28, 2011

Yesterday on CNN’s Reliable Sources , host Howard Kurtz found former ABC newsman Ted Koppel warning of the demise of the Fourth Estate, claiming that most media sources “are desperate to turn a buck,” and are “busy chasing popcorn rather than steak & potato news.” Names withheld to avoid retribution.).

Television marketing 100

Television marketing Blast Campaigns PR Twitter 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Vision Edge Marketing

APRIL 11, 2012

to help the company build its business. billion in 2009. As with any initiative, you can measure the impact of a social media effort only after you’ve determined the business outcome it supports and established performance-based objectives. Each of these objectives should be tied to a business outcome.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How can you maximize the business value of tools like LinkedIn and Twitter? But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

markempa

AUGUST 22, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

AUGUST 8, 2012

For a travel brand these represent the three most important areas of the business impacted by social. KLM has come a long, long way from the social fledgling it was in 2009 and has evolved into a social leader in the travel industry. In all, KLM counts more than 1.7 About the Daniel Lemin: Follow @social_studio.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Vision Edge Marketing

FEBRUARY 29, 2012

company build its business. billion in 2009. As with any initiative, you can measure the impact of a social media effort only after you’ve determined the business outcome it supports and established performance-based objectives. Each of these objectives should be tied to a business outcome. to help the.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 22, 2010

A subscriber-centric, unified view of email + social connectivity is what we need to move social out of the experimental phase and into true business integration — including (perhaps especially) at the enterprise business level. It looks like the predictions of email and social being two sides of the same coin are coming true.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137