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Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Here are some questions your readers may want to add to their list: How many years have you been in business? This is just a sample but you get where I am have to ask the vendor as many questions about their business as they should ask you about yours The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Quality Vendor. 56,000.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

request for proposal b2b proposals contract negotiations procurement businessWe believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? Tags: marketing business b2bmarketing HOW TO. HOW TO.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker.

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

The Forrester Blog for Business. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! This is why a post script in a business letter can be very effective.). 5. Tweet. The Grabber.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Our client service and creative teams come equipped with decades of practical business experience and an imaginative mindset. Looking for a full-service marketing partner to take your business to the next level? We get it.

Why Are Marketing Automation Managers So Hard to Find?


Data analysis, reporting and business intelligence. Understanding of business needs (incl. These analytical skills need to be applied to solve business problems. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Host your own event. Get referrals.

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7 Things About Online Reviews Every B2B Business Needs to Know


If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews. And if you add in businesses’ responsibility to respond to how they are reviewed, we tip into the territory of customer service. Or Spiceworks and G2. Conclusion.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

That said, it reminded me that one of the most influential people in my business life was my dad. Family keeps you together, motivated, and provides a safe harbor when a business deal goes south. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. Dad, here's to you.(see, see, I was listening): 1.

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10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Six Steps to a Successful Small Business Content Marketing Strategy. Why Being Visual Can Bring Beautiful Business Results. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers. Secrets to Making Online Video Work for Small Business.

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Business Stripped Bare: Adventures of a Global Entrepreneur. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsPete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Leading Change.

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Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. about a survey they recently conducted.

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. also promised a blog post on the topic.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

For prospective customers, a value proposition essentially answers the questions of how you can help their business, what difference you can make and why your solution is the one they should count on. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. The post received a lot of great comments.

7 Reasons Why Marketing Automation Projects Fail


Bad Business Model. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. No Interesting Content.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

If they are an early stage lead and they are just starting to get familiar with the business issues you solve, don’t send them the same copy that you would send someone who is on the verge of making a decision. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. But be honest: How well are you really connecting with your audience?   It’s a common phenomenon.

Developing your Go/No-Go decision tree

Confluent Forms

These decisions go beyond the sales team so we advise including more than the sales team in formulating your tree. 1) start by identifying your best and worst projects 2) evaluate your portfolio and identify your strengths and weaknesses 3) revisit your proposals, both won and lost The purpose of this introspection is to be brutally honest in identifying trends in your business that can aid you in both finding the right projects while avoiding the wrong projects. Use this information to formulate the questions that will enable you to put proper perspective into your business prospecting.

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Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

They are informed, they know how to pitch - they know their business. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle. Basically: How do we convert leads to sales? Morgen has some great suggestions. think you’ll find Morgen’s insight helpful and her book more than a little tempting.

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Small niceties, extra special customer care, a highly intuitive ordering process - spit and polishing all these little pieces of your business is well worth the effort. 3. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. Your marketing is only as good as its weakest link. and cliffs. 8.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. After all, the search partners include sites like, and — not exactly strong with business-oriented audiences relative to Google. Whenever we increase the value of the average lead coming through or improve the close rate, it means we are in a much better position to bid on the keywords that really matter to our business. How is B2B PPC campaign management different from B2C?

CPC 28

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. It has become pervasive, and respected, to do business this way.

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

How many business cards do you have laying around in one of the current states? 1. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. Get instructions now >> 100 business card leads On your desktop in a pile 2.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. So how should your prioritize spending for next year? 1.

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RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. And that’s business; it’s up to YOU to make the sale. Kutcher: I think the trend in RFPs matches the trend toward businesses using the Internet to conduct business and going online to find vendors outside their local areas. best practices request for proposal b2b procurement businessThe headline on Wolfsohn’s post: “Is 30 Minutes Too Much To Ask?”An Rules of the RFP Road?

RFI 12

Small Businesses: Is Your Website a Novelty or a Utility?


A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. This is not surprising to me.

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales?

Business tweeting is a life-sentence


Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa). 10 Easy-To-Digest Small Business Social Media Tips ( My first question is: why have you waited until now? To a point.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message. Be sure to get your employees involved. This is the key to growing your fan base “virally”.

Custom Publishing Council Announces 2009 Pearl Awards

Junta 42

Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Bronze: Georgetown Business , TMG (G.U. McDonough School of Business). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club). Gold:  Georgetown Business, TMG (G.U. McDonough School of Business). Silver: MyBusiness (My Business Manual),Hammock Inc. sign that the recession may be over? World Vision).

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. How to go from clueless to compelling to transform prospects into buyers.

Do you want your customers to be able to reach you?

Junta 42

 What if I actually wanted to give you some direct business?  Life is way too busy for me to spend more than 3 minutes trying to figure out how to get in touch with you. This is a guest post compliments of Junta42's VP of Operations Pam Kozelka.  It's all about being accessible for your customers?  Today, your customers expect you to be reachable, in whatever way they want to reach you.  Are you? Every time we update the Junta42 Top 42 Content Marketing Blogs list, one of the jobs is to get the name and email for each blogger.   HA!

Prospecting with LinkedIn: a how-to for B2Bs

EMagine B2B Blog

Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded:  “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way [.]. In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.

B2B 19

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Brian's launch model is something you, as a small business or brand, need to duplicate. Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report. Here's why: No forms, gates, or information required to access the content. Just a few simple requests to spread the message. Multiple formats.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Gmail and Hotmail, and by small business and corporate system administrators. There are so many providers, and it has become a commodity business so you won’t find many big differences between them all.

Your Content, Their Content & the Brand

Junta 42

Content, both company generated and community generated is an asset to any business.  Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. Being “on brand” was paramount. It’s not easy.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.". A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Do I just nurture them? Pounce.