Trending Sources

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Here are some questions your readers may want to add to their list: How many years have you been in business? This is just a sample but you get where I am have to ask the vendor as many questions about their business as they should ask you about yours The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Quality Vendor. 56,000.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

request for proposal b2b proposals contract negotiations procurement businessWe believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

Why Are Marketing Automation Managers So Hard to Find?


Data analysis, reporting and business intelligence. Understanding of business needs (incl. These analytical skills need to be applied to solve business problems. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

The Forrester Blog for Business. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1.

Top 35 Most Useful Twitter Blog Posts of 2009

WindMill Networking

2009 was, without doubt, the year of Twitter. Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [.] Related posts: Top 25 Most Useful LinkedIn Blog Posts of 2009 As the year comes to a close, it is. Twitter Tip #1 for Beginners: Follow Lists Before You Follow People! This is a continuation of my previous post, where.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

7 Reasons Why Marketing Automation Projects Fail


Bad Business Model. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee.

Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. A blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. about a survey they recently conducted.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

That said, it reminded me that one of the most influential people in my business life was my dad. Family keeps you together, motivated, and provides a safe harbor when a business deal goes south. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. Dad, here's to you.(see, see, I was listening): 1.

Paper 39

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results.

Developing your Go/No-Go decision tree

Confluent Forms

1) start by identifying your best and worst projects 2) evaluate your portfolio and identify your strengths and weaknesses 3) revisit your proposals, both won and lost The purpose of this introspection is to be brutally honest in identifying trends in your business that can aid you in both finding the right projects while avoiding the wrong projects. Use this information to formulate the questions that will enable you to put proper perspective into your business prospecting. request for proposal b2b strategic planning sales businessSo what is a Go/No-Go decision tree?

RFP 31

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Six Steps to a Successful Small Business Content Marketing Strategy. Why Being Visual Can Bring Beautiful Business Results. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers. 6 Secrets to Making Online Video Work for Small Business.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Host your own event. Get referrals.

Email 62

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. And that’s business; it’s up to YOU to make the sale. Kutcher: I think the trend in RFPs matches the trend toward businesses using the Internet to conduct business and going online to find vendors outside their local areas. best practices request for proposal b2b procurement businessThe headline on Wolfsohn’s post: “Is 30 Minutes Too Much To Ask?”An Rules of the RFP Road?

RFP 16

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. Always remember the business you are REALLY in. By Mars Dorian, {grow} Contributing Columnist.

Rethinking Shortlist Interviews


Business DevelopmentI spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Yet I've enjoyed good success and my discussions with clients have validated my ideas about the process.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings. It has become pervasive, and respected, to do business this way.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. So how should your prioritize spending for next year?

SEM 24

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I I went to the Pepperdine Business School as well! “I This is why a post script in a business letter can be very effective.). Tweet. See samples at the end of this post.) The “Z”.

CPA 25

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. Or simply link to 300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600 Agri Ads Business Media Matters Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community.

Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

They are informed, they know how to pitch - they know their business. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle. Basically: How do we convert leads to sales? Morgen has some great suggestions. I think you’ll find Morgen’s insight helpful and her book more than a little tempting.

7 Things About Online Reviews Every B2B Business Needs to Know


If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews. And if you add in businesses’ responsibility to respond to how they are reviewed, we tip into the territory of customer service. Or Spiceworks and G2. Conclusion.

Review 117

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

For prospective customers, a value proposition essentially answers the questions of how you can help their business, what difference you can make and why your solution is the one they should count on. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. The post received a lot of great comments.

Prospecting with LinkedIn: a how-to for B2Bs

EMagine B2B Blog

Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded: “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way [.]. In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

If they are an early stage lead and they are just starting to get familiar with the business issues you solve, don’t send them the same copy that you would send someone who is on the verge of making a decision. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. But be honest: How well are you really connecting with your audience?   It’s a common phenomenon.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Gmail and Hotmail, and by small business and corporate system administrators. There are so many providers, and it has become a commodity business so you won’t find many big differences between them all.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. After all, the search partners include sites like, and — not exactly strong with business-oriented audiences relative to Google. Whenever we increase the value of the average lead coming through or improve the close rate, it means we are in a much better position to bid on the keywords that really matter to our business. How is B2B PPC campaign management different from B2C?

CPC 23

Raise Performance With Real-Time Coaching


A fundamental problem in our business is managers who are too busy and distracted to manage. In our business, we don't have the benefit of practice. Managers, by definition, are appointed to accomplish company and team goals through the efforts of others. They multiply their personal efforts through those they lead (see the principle of " The Time Investment "). Absolutely.

Class 23

Small Businesses: Is Your Website a Novelty or a Utility?


A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. The study also found that 61.2%

Why People Resist Change


Because we're busy and have other priorities, we may find it impractical to implement change, even though we may be convinced it's both important for the company and beneficial for us personally. The Apollo 11 spacecraft that carried the first astronauts to the moon burned 99% of its fuel escaping the earth's gravity (plus some atmospheric resistance). Let's start with the latter.

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Small niceties, extra special customer care, a highly intuitive ordering process - spit and polishing all these little pieces of your business is well worth the effort. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. Your marketing is only as good as its weakest link. and cliffs. " 10.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Here’s a bit of my discussion with Ambal: Tell me a bit about your background: I’m the co-founder of ClickDocuments which leverages my background as a technologist-turned-marketer with diverse experience in the corporate world – engineering, program management, business development, strategy and marketing at Cisco and TeleCordia. Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. of Penn.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?