The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? United States License. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MAY 10, 2010

The good ones are those that you don’t even think about until you decide to wear your marketer hat. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. That’s what makes them memorable. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. It’s not the tool, it’s the CEO. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. More leads? Raising awareness?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag. Ardath, thanks for the tag. " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 23, 2009

The Inbound Marketing University calls itself a “marketing retraining program” and I guess that if you really have not been involved with online marketing up until now, it could be a great eye opener. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Hang tight, because we’ll get to that real soon! United States License. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 25, 2009

So it is no surprise that one of the principles for effective marketers has to do with productive meetings. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. Instead, teach them how to run effective meetings !

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Maybe not so much. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Do you offer free marketing materials without registration on your website? So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. The question about trade shows above, for example. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

WebMarketCentral

DECEMBER 31, 2009

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. This ushered in new business success for me and my former partner as The Blog Squad.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

OCTOBER 19, 2009

What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the online population), compared with just 65.1% Here are my main observations: - social media are indeed booming, but still account for a minority of online time. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

For those moving to online marketing, Laura discussed the importance of Web 2.0 She also emphasized how traditional media still plays a role in marketing and how marketing charters must shift from outbound and broadcast to inbound in order to build dialogue. Email, search and direct mail generate leads.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60