Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Remember, Google indexes content on pages. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Now is not the time for knee-jerk decisions.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about. Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Webbiquity

APRIL 26, 2010

Why is content marketing becoming critical? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. 101 Tips from 50 Small Business Bloggers by Open Forum. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have written about how to pitch blogs, such as B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 31, 2010

A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. What is the future of content marketing? The Content Marketing Question: To Gate or Not To Gate?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Must See SEO Guide for All WordPress Bloggers by wpbeginner.

Tools 100

Tools Tips SIC Best Practices 100

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Ryanair bullies a blogger. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buzz Marketing for Technology

NOVEMBER 22, 2006

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Exo B2B

MAY 30, 2019

ExoB2B’s blog celebrates its 10th anniversary. But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault, President and founder of ExoB2B, explains the journey that led to the launch of the blog. What was the trigger?

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Proteus B2B Marketing

AUGUST 27, 2009

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Tags: B2B Social Media b2b blogging B2B Blogs B2B Selling.

B2B Sales 48

B2B Sales B2B B2B Marketing Blogger 48

The Effective Marketer

MAY 18, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Blog at WordPress.com. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Effective Marketer

APRIL 6, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. Blog at WordPress.com. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. that I love when you blog about email marketing.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

AUGUST 2, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48