Trending Sources

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared. Giveaways and coupons — content — for your readers? 

Take your bloggers and social media influencers to lunch

Biznology

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ? And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life).

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Avoid posting irrelevant content that can lead to spam feeds. ssets (free).

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority.

The blogger’s kryptonite

grow - Practical Marketing Solutions

When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course. blogged for clients. I did guest posts. wrote for the Rutgers University blog. I did posts to help out friends. Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking. blogged for {grow} of course.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. But corporate blogs? Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. Blogging Daily

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Of  course, a steady stream of crappy content won’t attract a large or loyal readership.

How to Turn Anyone Into a Blogger

Hubspot

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. But none of that changes the fact that maintaining a regular blog is one of the best ways to keep leads coming into your site.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? 1. Image source: Wikipedia.).

Using Blogger and creating gorgeous websites

Confluent Forms

They'll all gorgeous, functional, easy to maintain, and happen to use Google's Blogger (Blogspot) as their Content Management System (CMS). As a thrifty small business solution a website on Blogger can save time, money, and headaches. big cartel web development blogger blog web design cms small business businessThey were all developed by our firm.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. ” That’s common feedback I receive about my books and blog posts.  If you can’t write, you can still talk, right? suggest that you literally read your blog posts aloud before publishing. That usually does not work in the blogging world because people don’t have the patience to wait for your conclusion. Think about the content you like to share.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Blogger Outreach

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We On your blog. Posting to your blog. Thank you so much.

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen on Google+.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTub

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. So give your readers a blog that they will enjoy! The good news?

The evolution of a blogger

grow - Practical Marketing Solutions

You take bigger risks with your content and the response is polarizing. The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. blogging Blogging best practices personal branding blog community building blog community management blogging best practices

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Blogging Daily

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. If you want quality content, hire someone who writes online for a living.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. By Kerry Gorgone, {grow} Contributing Columnist. Disclosed.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks. 10 Tactics to Improve Blog Readership by Xpressly.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Share content your audience wants to see. Treatment.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. But why does this make great content?

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content?

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? Content Shock is here.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. We seem to thrive on the relentless pace and challenge of producing consistently great content. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? One of the questions is always, what are your expectations and goals for using social media to advance your business and blog? If you have a business page , this is a great way to get your content out to a larger audience. Over 25% of U.S.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated. Related Blog Posts & Articles.

6 Tips for Encouraging Your Team to Blog

Webbiquity

When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Guest post by Jill Phillips.

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How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,