It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies.  Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. The single blogger strategy. MORE >>

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. million WordPress.com blogs in existence worldwide.” Which one wins the blog war? Be prepared to reformat content and/or replace photos. MORE >>

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We On your blog. Posting to your blog. Thank you so much. MORE >>

Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Blogs are the third most shared-from source online (after Facebook and YouTube). Start blogging. And brands want in. Sometimes. MORE >>

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place.  You take bigger risks with your content and the response is polarizing. The entrepreneurial evolution takes place when you realize that simply being an artist isn’t going to pay the bills or turn your blog into a business. blogging Blogging best practices personal branding blog community building blog community management blogging best practices MORE >>