Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I started Twitter a month ago. Sort of an informal survey. conference? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. "Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. Ask your customers where they go online to find useful information – perhaps even how they found you. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I started Twitter a month ago. Sort of an informal survey. conference? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

MARCH 23, 2011

Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1. 5 Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. This gives them incentive to look elsewhere for more information on the topic you abandoned in mid-stream. Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. What kind of content is most useful in each phase of the B2B marketing cycle?

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that “they are more reticent to share information, less likely to leave comments and a bit slower to join groups.&#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Frugalnomics in Full Effect: Forrester and Gartner. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Also, use nurturing to create a dialog with your subscriber, instead of just sending them information that’s only important to your company.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? “How do you leverage otherwise anonymous traffic?&#

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Thanks for sharing this information! will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 22, 2010

The Harte-Hanks research survey looked currently at how many decision makers were involved at each phase, revealing that the most stakeholders involved early in the purchase cycle, with research and information gathering, at 3.3 Frugalnomics in Full Effect: Forrester and Gartner. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Thanks for your insights!

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? You can also ask for training to make sure you’re using all the features to the best advantage. but I hadn’t heard that they actually delete or purge information after a certain amount of time. applications like Facebook, Twitter, Skype, etc.

Social Media 157

Social Media Media Paid Content Work Management 157

The Effective Marketer

JULY 5, 2009

People don’t want more information, they want better information ”. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Regards [link] Reply Sandra Blum says: July 6, 2009 at 10:21 am Daniel — Great to read about the workshop and your takeaways.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Let the Good Times Roll?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100