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It’s Time To Crack The B2B Sales Gender Diversity Code, as seen on Forrester

6sense

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. To continue the conversation, you can get in touch with me on my LinkedIn or Twitter.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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How Team Sprout Uses Its Twitter Listening Report for Content Creation

Sprout Social

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report.

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri, thank you for your time today and a highly informative discussion of marketing including digital transformation, virtual events, marketing analytics and MarTech and so much more.