The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Let’s get into it! Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Stats 52

WriteSpark

DECEMBER 8, 2009

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Work Management 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Cook Smarts did this in a very clever way.

Email Marketing 105

Email Marketing Planning Branding Brand Identity 105

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Cook Smarts did this in a very clever way.

Email Marketing 62

Email Marketing Branding Brand Identity Planning 62

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Adobe Experience Cloud Blog

OCTOBER 4, 2010

We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between. Lead Generation Best Practices: Thought Leadership with The Funnelholic. Benchmarking Marketing Budgets. Top 5 Challenges for B2B Demand Generation Marketers.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Brian Carroll's blog B2B Lead Generation Blog. But measuring doesn't have to be difficult. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Smashmouth Marketing

MAY 29, 2009

Joe: We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Joe : We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. The other consideration is once you have a lead, how do you bring value to that initial interaction?

Trends 100

Trends Work Management Marketing Management Buzz 100

Porch Group Media

MAY 21, 2019

Triggered emails, which are messages delivered only when an individual has taken a certain action such as subscribing or abandoning a shopping cart, have a 71% higher average open rate and 102% higher average click-through rate compared to general newsletters. billion in 2019, while traditional media buys will generate $109.48

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

FEBRUARY 18, 2010

There are also a lot of ways to spend time and resources without generating results. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Directive Agency

OCTOBER 28, 2023

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. Demand generation agencies excel in this by crafting strategies that tap into the needs of future customers and converting them into brand loyalists. Today’s demand generation is a refined process, backed by data and technology.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. A generator of generative learning. Better benchmarking. Marketing is the least benchmarked of all corporate functions. Marketing Operations uses benchmarking to perform critical gap analysis. Enterprise Transformation. Align the yin to Web 2.0’s

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. With over 100 inbound links generated, exposure will continue indefinitely.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. 30; UBM's TechWeb, which publishes InformationWeek, indicates that print now generates only about 10% of total revenue. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. You only have the user-generated data provided on each individual channel. Instead of targeting prospects on one channel at a time, you can generate specific audiences and orchestrate campaigns across every channel those people are active on.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98