The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

JULY 16, 2013

That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media? With search, email, and pay-per-click, purchases establish consumer intent.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. This also helps tie together Marketing, Sales, and Customer Success teams by better handling incoming leads to identify sales-ready leads to manage relationships post-purchase. P.S. No, I didn’t use an AI to write this article. When the chatbot actually dies….

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Anyword

MAY 3, 2022

Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? . Then, in 2009, the Grammarly writing assistant entered the scene. This includes writing. The Traditional Landscape of AI Writer Software.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? This reinforces the priority on mobile and digital customer experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Adobe Experience Cloud Blog

AUGUST 7, 2017

In an article published by the University of Southern California, it was found that 76% of people who purchased an iPhone replaced it with another iPhone. When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. They Give You a Place to Belong. You Sincerely Feel Valued.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

seo.co

NOVEMBER 18, 2020

Let’s begin by understanding how domains are purchased. If the domain is available, you can purchase it and register the address to your name. Non-competitive domain names can often be purchased for less than $15 for the first year. Other domain names can be bid on or purchased for a hefty price tag.

Domain 78

Domain Contingency Planning Pricing Price 78

Convince & Convert

APRIL 13, 2015

” If you haven’t already purchased a copy, do yourself a favor and order it now. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She was asked to expand it into a 2500-word article for the HBR Magazine. All because the topic and timing were right.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

Martech Advisor

SEPTEMBER 16, 2019

In this article, I discuss how the adoption of open source technology is a secret weapon for enabling great CX. When you try to make a purchase, only to learn the product is out of stock when you go to check out. In the 2009 Magic Quadrant, Gartner noted growing open source CMS popularity as dominant trend in the market.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

WriteSpark

FEBRUARY 18, 2009

Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.          February 18, 2009 in Social Media | Permalink. Technical Article Writer. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. TrackBack URL for this entry: [link].

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Hubspot

AUGUST 5, 2019

Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. This article was originally published on Glassdoor , one of the world’s largest job and recruiting sites. Apple is not just a tech company -- it's one of the leading technology innovators in the world. Now get, set, apply!

Work Management 72

Work Management Lead Scoring Lead Ranking Paid Search Agency 72

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Ask for 100 records drawn by Nth name from the potential list to be rented or purchased. Save this article as a PDF. Yearly B2B Data Decay Rates. Like this post?

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

ANNUITAS

JANUARY 10, 2011

In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. We don’t learn in business school how to purchase software, so it’s a bit of a mystery. Do we need email marketing or something more?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Industrial Marketing Today

APRIL 15, 2011

See my previous article, “Details Matter in Creating Content for Engineers.”. That represents a 27 percent increase in downloads over 2009. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Ambal's Amusings

FEBRUARY 4, 2010

It's better to call a 1-2 page piece an "article." In February 2009, InformationWeek Business Technology Network published a report entitled " How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process. Related Articles. " This isn't much longer than a blog post. Gordon Graham Recommends.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Academics join the fray: peer-reviewed articles and scientific publication is becoming more the norm as academics are starting to weigh-in with headier tomes. of the 2009 ISCRAM Conference.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Buzz Marketing for Technology

JUNE 23, 2009

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). There are 2 basic types of ads: Display ads and Social ads.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Outbrain

MARCH 19, 2019

Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Currently, the Senior Director of e-Commerce Growth Services at CommerceHub in Seattle, WA, when she’s not on the speaker circuit or publishing articles in the top PPC publications, Elizabeth specializes in e-commerce PPC, product ads and feeds.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. B2B Lead Generation Benchmark Study 2009. Related Articles. MarketingSherpa. Marketing Edge podcast.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The ROI Guy

JUNE 3, 2010

spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Regardless, IT spending growth remains strong for 2010, although frugalnomics still reigns, with economic buyers clearly in control (those who seek to reduce costs and achieve highest value from every purchase).

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

Ambal's Amusings

APRIL 29, 2010

In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. B2B Lead Generation Benchmark Study 2009. Related Articles. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

OCTOBER 22, 2010

Two successive downturns over the past decade have resulted in buyers more skeptical of sales pitches than ever, and a condition called Frugalnomics – where buyers demand quantifiable proof of bottom-line impact for each purchase decision. So how is the sales enablement role evolving within b2b vendors?

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Buzz 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] Christopher Smith Great article. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link].

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JUNE 2, 2009

Recently, I read an article about the Ten Small Business Lead Nurturing Tools. I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Cost 48