The Effective Marketer

FEBRUARY 25, 2009

Outlook gives you “low”, “medium” and “high”. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity. Reply Daniel Kuperman says: March 1, 2009 at 8:18 pm Track-It is interesting but it doesn’t really add anything new to Outlook.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

markempa

JUNE 29, 2005

« Marketing to Small-Medium Businesses Via IT Consultants & Resellers | Main | Marketing accountability and ROI Measurement » Improving Lead Generating And Conversion Rates I liked this article by Charlie Cook over at SalesMastersWorld. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Conversion Rate Lead Generation Generation Conversion 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 7, 2005

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Next week, Oct.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Marketing Savvy

AUGUST 25, 2009

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Traffic generator. Instant message call to action promotions. Listening dashboard for brands/branding. Customer feedback/dialogue.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

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PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The sales or support representative should speak directly through whatever medium the contact prefers. Adding a Twitter field to your contact records is only a start. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 25, 2010

Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. 17 Services. All rights reserved.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 22, 2010

They are willing to hand over huge portions of their marketing budget to a medium that they know nothing about. They are willing to hand over huge portions of their marketing budget to a medium that they know nothing about. They are willing to hand over huge portions of their marketing budget to a medium that they know nothing about.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

MAY 29, 2015

Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. However, somewhere between 2009-2010 the genre began to lose steam.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Not to mention there are more benefits from using social networking sites showing every day. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. link] Chris Johnson Another nice post, J. link] Chris Johnson Another nice post, J. link] francine hardaway Great list, Jason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 31, 2010

There’s a happy medium, right? I therefore think it’s unrealistic to expect deep conversations in this medium. It may be unfortunate in some respects that conversation becomes the watch-word for this medium. I can’t even read all the blog feeds I get, let alone comment on 10 percent of the blogs.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 8, 2010

March 2009. October 2009. However, I think it’s high time that folks stop predicting email’s death and, instead, start focusing on how to optimize their efforts around this steadfast & resilient medium. Maybe not glamorous, but certainly a dependable and flexible medium. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 1, 2010

factors to consider: the message and the medium itself. [link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] They assume that just because [.] All rights reserved.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. All rights reserved.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. Year Founded: 2009. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? 0160;It was and is invaluable.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

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Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

The means to deliver the right branded message, via the most influential medium, in the exact right moment is coming VERY soon. Clarke The means to deliver the right message, via the right medium, at the right moment is coming VERY soon!! The era of the hyper-relevant advertisement is upon us. All rights reserved.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 2, 2010

At least, with this medium, there is a given sense of equalization of all of us as people. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? Those who are first in the door though have the advantage of setting the protocols.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Hubspot

OCTOBER 21, 2011

About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. But the medium is only as good as the message.

Press 28

Press Lead Gen PR Public Relations 28

Convince & Convert

SEPTEMBER 23, 2010

As a business owner, you best communicate through the medium your customer finds most comfortable. As a business owner, you best communicate through the medium your customer finds most comfortable. As a business owner, you best communicate through the medium your customer finds most comfortable.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 28, 2010

Budget, Including Labor: $300 + 5 hours of Convince & Convert time Who Will Be Interested in This Content: Small and medium-sized businesses (with an emphasis on agencies) that need to figure out social media success on a regular basis. Targeted at marketing directors. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

Can the same medium (e.g., Can the same medium (e.g., Can the same medium (e.g., Can the same medium (e.g., a blog) be used for both purposes? a blog) be used for both purposes? a blog) be used for both purposes? a blog) be used for both purposes?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree. All rights reserved.

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Social Media Media Paid Content Conference 127