markempa

NOVEMBER 18, 2005

E-mail is a one-to-one medium, nothing more, nothing less. E-mail is a one-to-one medium, nothing more, nothing less. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 29, 2005

« Marketing to Small-Medium Businesses Via IT Consultants & Resellers | Main | Marketing accountability and ROI Measurement » Improving Lead Generating And Conversion Rates I liked this article by Charlie Cook over at SalesMastersWorld. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Conversion Rate 120

Conversion Rate Lead Generation Generation Conversion 120

markempa

JUNE 7, 2005

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The sales or support representative should speak directly through whatever medium the contact prefers. Adding a Twitter field to your contact records is only a start.

Social Media 124

Social Media Work Management Marketing Management Media 124

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MAY 25, 2010

Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. However, somewhere between 2009-2010 the genre began to lose steam. And w hile it would be naive to credit this particular program with the return of podcasting, its success certainly helped to generate a lot of attention for the medium.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

[link] Ignacio Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – … [link] [link] Suzanne Vara Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – [link] [link] Suzanne Vara Why Content Marketing Matters To (..)

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Not to mention there are more benefits from using social networking sites showing every day.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 31, 2010

There’s a happy medium, right? I therefore think it’s unrealistic to expect deep conversations in this medium. It may be unfortunate in some respects that conversation becomes the watch-word for this medium. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Thank you very much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. 4=wicked smart!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JULY 8, 2010

March 2009. October 2009. However, I think it’s high time that folks stop predicting email’s death and, instead, start focusing on how to optimize their efforts around this steadfast & resilient medium. Maybe not glamorous, but certainly a dependable and flexible medium. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Green Buzz Agency. Post on Google Buzz.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 1, 2010

factors to consider: the message and the medium itself. [link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] They assume that just because [.]

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

million for 2009 and “triple that&# ($13.5. Savvy Speaks: Our Favorite eBook Examples from Around the Web - Savvy B2B Marketing , November 10, 2010 Last week the Savvy Sisters sounded off about eBooks – what defines the medium and how to use them to your best advantage. That’s a costly mistake.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Year Founded: 2009. They take pride in finding unique, compelling ways to tell your brand's story, and offer services for small- and medium-sized businesses to increase brand awareness for both B2C and B2B.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. The means to deliver the right branded message, via the most influential medium, in the exact right moment is coming VERY soon. We’re willing accomplices in our own marketing funnel.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

SEPTEMBER 23, 2010

As a business owner, you best communicate through the medium your customer finds most comfortable. As a business owner, you best communicate through the medium your customer finds most comfortable. As a business owner, you best communicate through the medium your customer finds most comfortable.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 2, 2010

At least, with this medium, there is a given sense of equalization of all of us as people. Those who are first in the door though have the advantage of setting the protocols. Anonymous I love social media because of all the 11 reasons you gave + Equality.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

The ROI Guy

SEPTEMBER 28, 2010

Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or engaging with prospects to advance the buying cycle?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Convince & Convert

JUNE 28, 2010

Budget, Including Labor: $300 + 5 hours of Convince & Convert time Who Will Be Interested in This Content: Small and medium-sized businesses (with an emphasis on agencies) that need to figure out social media success on a regular basis. Targeted at marketing directors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Can the same medium (e.g., Can the same medium (e.g., Can the same medium (e.g., Can the same medium (e.g., a blog) be used for both purposes? a blog) be used for both purposes? a blog) be used for both purposes? a blog) be used for both purposes?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161