Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Addictomatic is a free tool that will get you started down this path.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Mark Walsh.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

The ROI Guy

MARCH 17, 2010

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. This reverses the downward trend, where in 2009 spending dropped 8.3%

Budget Programs 40

Budget Programs Tools Bundling Planning 40

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 10 of the Best Social Media Tools for PR Professionals and Journalists by Mashable.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Salesforce Marketing Cloud

AUGUST 2, 2022

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. Inclusive companies (with a diverse workforce across age, gender, race, sexuality, and ability), posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. With integrated / lower cost management tools, additional savings can be acheived.

Budget Programs 40

Budget Programs Conference ROI Cost 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. Look forward to meeting up with you at BOS 2009.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. October 2009 Online Marketing News. Google Removes Page Rank from the Webmaster Tools. Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. 2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth.

Design 68

Design Trends Mobile Marketing Email Campaigns 68

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Ambal's Amusings

JULY 6, 2010

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Year : 2010. Year : 2009. Year : 2009. Year : 2010. What is SEO ? Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. Views : 3,000+.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 9, 2010

This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). So much for 2009. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. At least don’t use the default options that give you 3D bar charts with dull colors and gray background.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. 24 Full Service Tools to Manage B2B Social Media As the final wrap-up in our ongoing series of.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40