Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Channels, strategies and content. What is the relevance of social media for B2B? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. I am referring to updating, maintaining and sometimes marketing their industrial websites. They have streamlined the weekly updating task by tying it into their existing inventory system.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

NOVEMBER 22, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Anything Goes Marketing

NOVEMBER 15, 2009

Of course, I did sift through over 1,000 tweets for trends as well the most memorable tweets. The marketing organizations that have the right people and are using the best practice strategies will have the most success. ee09 EricHorton : Twitter just blocked the IP for the #ee09 Twitter training session. rhonda : @pteshima #EE09 ?'s

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

19% seek customer support. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. Profile pictures for trending topics-U.S.

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

ClearVoice

MARCH 7, 2020

Most evergreen content can be used throughout the year and still connects to any content strategy or campaign objective. Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

markempa

JULY 13, 2006

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a. Sales content is most relevant in the later stages of the buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 15, 2005

Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. It really needs to come from the bottom up, starting with your customers buying process and your sales process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Customer support. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 75

Social Media Media Brand Identity Branding 75

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. Great stuff in February. I usually read it cover to cover.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JANUARY 4, 2011

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Publish content on what not to do! You could sell the PDF for lets say $19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

markempa

MAY 20, 2005

Research them, their companies, their clients or customers. Do they work with companies that fit your ideal customer profile? " Common ties - Another simple but powerful way of finding new sales leads is get to know your customers trusted advisors that tie into your value proposition. Make your shortlist. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . An upcoming marketing trend is __. So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40