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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

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The Manifest Names Bop Design as San Diego’s Top Recommended Design Company for 2022

BOP Design

When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. Considering how crucial word of mouth is, having their sincere support speaks volumes for the relationships we’ve fostered. This recognition is a reflection of how well we’ve served our clients.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Fewer than 1 percent of businesses have word-of-mouth strategies. What creates positive word of mouth? Satisfaction doesn’t necessarily yield a proactive word of mouth and recommendations. They very clearly understand the power of word of mouth by doing something different.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy. Full circle!

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What marketers need to know about managing social media through an economic downturn

Sprout Social

She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. If we can keep them elated, we can ride on the wave of their word-of-mouth.” This context will help make the risks and benefits of your requested resource more tangible throughout the approval process. It’s hard to do more with less.