Webbiquity
OCTOBER 16, 2018
Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.
Ambal's Amusings
AUGUST 5, 2010
Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?
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Rev
OCTOBER 9, 2019
While some blow off the talk as just that, we’ll never forget what surprised us in 2008. Customers expected more of their vendors because they themselves had to makeup for their own shortfalls, and with less budget to boot. Again, for a very transparent look on how this happens, download this white paper: Download Now.
Customer Experience Matrix
JULY 9, 2009
Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers. March 14th, 2008. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. in Downloads.
Industrial Marketing Today
SEPTEMBER 13, 2010
It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. White papers: Without a question, this continues to be the most effective content to build your in-house list. This white paper aims to change that perception of them.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. I reviewed it here in March.
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