Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Finch runs his own company, Finch Media Ltd. You don’t need to wait for companies or PR agencies today to approach you.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WriteSpark

AUGUST 19, 2008

Social Media. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 158

Social Media Media Paid Content Work Management 158

ClearVoice

OCTOBER 18, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. If you want to be a writer, you need to write every day.

Ethics 105

Ethics Blogger Copywriting Rules 105

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. 56 percent use social media to get visitors to share messages socially, broadening reach.

B to B 40

B to B Paid Content Social Media CMS Development 40

Content Marketing Institute

SEPTEMBER 26, 2018

Bethany Chambers , North Coast Media . Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, your head of training can use it to educate current employees. This one has caused many a PR pro to smack his or her forehead in frustration.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. That’s the essence of a good social media strategy , anyway. And, it’s harder to get rid of you and that “media relations” retainer.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. How does zero clicks sound?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Directive Agency

JUNE 24, 2019

I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Content Standard

DECEMBER 30, 2020

In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.” Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. An ideal orientation guide for new clients as well as a valuable training tool for staff orientation and ongoing education.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media. Proposals are written.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Conductor

OCTOBER 14, 2019

Marketing was because I have always gravitated towards media and commercials and the way that we consume media. During the 2008 downturn, it really suffered. I was doing PR. It was on all of our promotional media. I was doing wholesale outreach. I was doing product marketing. I was coding. We were selling it.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 3, 2010

Make it us… [link] [link] Wissensauslese RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

SnapApp

MAY 1, 2018

However, a debate on the merits of different New Haven style pies was not exactly what I had prepared for while on the Amtrak to New York that morning, on my way to interview the creator and host of the podcast Unthinkable and the founder of podcast incubator Unthinkable Media. We’re trained to find the right answer, the right best practice.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

However, a debate on the merits of different New Haven style pies was not exactly what I had prepared for while on the Amtrak to New York that morning, on my way to interview the creator and host of the podcast Unthinkable and the founder of podcast incubator Unthinkable Media. . The humble podcaster. “Is Is this what you expected?”

Practices 89

Practices Best Practices Paid Search Agency Planning 89

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100