B2B Digital Marketer

MARCH 30, 2023

Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

6sense

NOVEMBER 9, 2021

But research in contexts as different as U.K. Timing, of course, is important: Our research shows that the best period to launch a new product is just after a recession’s mid-point. But the research shows that this see-sawing on price backfires: Firms that engage in it lose more market share than those that don’t.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Hubspot

OCTOBER 17, 2018

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. First movers also have the gift of capturing consumer attention, mindshare, and brand loyalty before competitors arise. So, what are some real-life examples of the first-mover advantage?

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. This can help build brand loyalty and drive long-term growth whilst creating opportunities to increase revenue generation. advertising market. Fast forward to the present day, and it seems that history may be repeating itself.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Biznology

NOVEMBER 17, 2014

SOCIAL PURPOSE – there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the “Good Purpose 2013” study by Edelman Research. 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). •

Trends 80

Trends Brand Identity Branding Planning 80

Tony Zambito

NOVEMBER 15, 2010

  Calling into question how we have conventionally thought about buyer retention and buyer loyalty.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Onalytica B2B

NOVEMBER 14, 2017

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Content Standard

JANUARY 3, 2019

Deeper market research and more useful insights. According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Deeper brand loyalty.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Biznology

NOVEMBER 12, 2015

It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Research shows that if a similarly-sized business doubles its marketing spend – where you do not – you stand to lose up to 15% of your business to that company. Don’t believe us? Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Tony Zambito

SEPTEMBER 28, 2010

To develop a loyalty building Buyer Experience Strategy in today’s digitized world means executives need to raise their qualitative Buyer Insight Intelligence Quotient.    Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.    Does it help? 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. My articles in publications are paid for by them, so that’s where my loyalties lie.”.

Ethics 105

Ethics Blogger Copywriting Rules 105

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. Upcoming Events. Go join that! Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. I am equal parts fortunate and grateful.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Hubspot

FEBRUARY 17, 2017

According to Weber Shandwick's research , 50% of employees post messages, pictures, or videos in social media about their employer often or from time-to-time, whether they are encouraged to do so or not. Builds employee loyalty. Zappos employee advocacy program is one of the oldest, going all the way back to 2008. Over to You.

Paid Search Agency 75

Paid Search Agency Examples Companies Curation 75

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Content Marketing Institute

SEPTEMBER 26, 2018

Loyalty, building a long-term relationship, and customer retention are three key components … Consumers today are oversaturated with many businesses providing the same product or service. HANDPICKED RELATED CONTENT: Content Marketing and Sales Alignment: Bridging the Gap [New Research]. Michele Linn , Mantis Research .

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Industrial Marketing Today

MAY 21, 2010

Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. You have to take steps to direct traffic to your business blog by various means.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

FEBRUARY 14, 2024

When was the last time you conducted audience research? Millions of excited fans and the song became the band’s first #1 single since 2008 on the Billboard Alternative Songs chart. Show them that you really know them. Do you know what they value? Yet more than half DON’T collect enough customer data or ANY customer data at all!

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Ad Building Brand Identity 126

Adobe Experience Cloud Blog

APRIL 25, 2017

Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— Based on his research, he’s boiled what it means to be human, as a person, and a brand into three traits: 1) Simplicity, 2) Empathy, and 3) Imperfection. Jeff Wright. Tracee Nalewak.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Hubspot

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Single Grain

JULY 7, 2023

By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges. Emphasizing Customer Retention: During an economic downturn, customer loyalty becomes increasingly vital.

Pricing 52

Pricing Price Work Management Terms and Conditions 52

Onalytica B2B

MAY 16, 2018

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Atomic Reach

JANUARY 3, 2019

In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Hubspot

FEBRUARY 20, 2015

While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation. Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Hubspot

NOVEMBER 6, 2014

We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. Meredith and Wheeler (2008) found that different polling environments impacted how people voted. A big part of every marketer''s job is understanding how and why our prospects behave the way they do.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

The ROI Guy

FEBRUARY 11, 2009

In research on the economic impact of various software spending plans, Sarah Friar, from Goldman Sachs finds that as the economy tightens, two of the most likely projects to be delayed are upgrades to Microsoft Vista and Microsoft Office. But that was back in June of 2008 before the meltdown.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. Loyalty to media brands is on the wane. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Martech Advisor

MARCH 11, 2020

The unit of exchange is data – the behavioral, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. In 2008 a start-up named Facebook was introduced. Today it has 2.3 billion users.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. Consumer budgets are drastically lower, since the 2008 financial collapse. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. We see this a lot among brands. e-commerce sales are expected to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

BenchmarkONE

JUNE 10, 2021

In 2017, 87% of businesses relied on cloud-based CRM solutions , versus just 12% in 2008. This promotes loyalty and increases the chances of customer referrals. Before you start researching options, you should determine what your marketing budget is. Just because your business is small doesn’t mean that your tech needs are.

Small Business Marketing 60

Small Business Marketing CRM Marketing Automation Services Marketing Budget 60

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Achinta offers his industrial clients marketing for engineers by an engineer. { Copyright © 2010 Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). More and more buying research is happening off your site. sources in their research. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126