B2B Digital Marketer

MARCH 30, 2023

Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Martech

SEPTEMBER 11, 2023

And if I can start to serve more relevant information for your space in an email, then I have a higher likelihood of igniting passion, igniting loyalty and hopefully conversion. I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff.

Curation 112

Curation Purchase Pricing Price 112

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Hubspot

OCTOBER 17, 2018

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. First movers also have the gift of capturing consumer attention, mindshare, and brand loyalty before competitors arise. So, what are some real-life examples of the first-mover advantage?

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Sprout Social

FEBRUARY 16, 2023

She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. Social media is essential for growth-minded brands Social can drive the brand loyalty needed to weather any storm, including choppy market conditions. It’s hard to do more with less. If additional resources aren’t in the cards, don’t worry.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Parse.ly

FEBRUARY 24, 2021

HousingWire was founded in the middle of the financial crisis of 2008, and they’ve used that experience navigating through difficult times throughout the years, including, of course, the events of 2020 and the impact of the pandemic. Similarly to how Parse.ly In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

HousingWire was founded in the middle of the financial crisis of 2008, and they’ve used that experience navigating through difficult times throughout the years, including, of course, the events of 2020 and the impact of the pandemic. Similarly to how Parse.ly In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

ATAK Interactive

OCTOBER 1, 2019

Some of the most popular features include B2B functionality, customer loyalty tools, and content staging and preview. Developed in 2007 to fill the gaps left by leading eCommerce platforms for online merchants, Magento Community was released in 2008 and followed by Magento Commerce a year later with amazing results.

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

ClickZ

OCTOBER 16, 2020

Founded in 2008, Liveclicker is a pioneer in video and real-time email content, Liveclicker is 100% focused on personalized and interactive experiences with over 240 customers located in the US, APAC, EMEA and proudly part of the CM Group family of brands.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Valasys

FEBRUARY 12, 2019

In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. According to a study conducted by Cisco, there will be 50 billion devices that will be connected to the internet by 2020 and companies would likely use data mining so as to get insightful data about customer behavior. Rise in Cloud.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Marketing Insider Group

JUNE 18, 2013

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. And Jay is offering this free excerpt of Youtility for all of us here if you want to check it out.

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

ATAK Interactive

OCTOBER 1, 2019

Some of the most popular features include B2B functionality, customer loyalty tools, and content staging and preview. Developed in 2007 to fill the gaps left by leading eCommerce platforms for online merchants, Magento Community was released in 2008 and followed by Magento Commerce a year later with amazing results.

eCommerce 68

eCommerce Enterprise Management Marketing Management Paid Search Agency 68

Onalytica B2B

NOVEMBER 14, 2017

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. Advanced marketing tools. WYSIWYG page builder. Content staging and preview. Visual merchandising. Magento Open Source. Unlike Magento Commerce, Magento Open Source is absolutely free.

eCommerce 78

eCommerce Cost Enterprise Management Work Management 78

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Does anyone wonder why these Millennials are so cynical about career prospects or loyalty at large companies? Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. This can help build brand loyalty and drive long-term growth whilst creating opportunities to increase revenue generation. advertising market. Fast forward to the present day, and it seems that history may be repeating itself.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

ATAK Interactive

OCTOBER 1, 2019

Some of the most popular features include B2B functionality, customer loyalty tools, and content staging and preview. Developed in 2007 to fill the gaps left by leading eCommerce platforms for online merchants, Magento Community was released in 2008 and followed by Magento Commerce a year later with amazing results.

eCommerce 60

eCommerce Enterprise Management Marketing Management Paid Search Agency 60

Tony Zambito

NOVEMBER 15, 2010

  Calling into question how we have conventionally thought about buyer retention and buyer loyalty.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Focus your attention on customer experience and behavior to deliver targeted, personalized messaging that increases customer trust and loyalty. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Biznology

NOVEMBER 12, 2015

It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. This year, Free Shipping Day is on December 14.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

WriteSpark

AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. Projects cover the spectrum of customer communication, from attracting interest to motivating a purchase to sustaining loyalty   Most projects are focused on post-sale user training and support   Education. Case Studies. Content Marketing. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. I am equal parts fortunate and grateful.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. For some industries, the challenge goes beyond merely standing out from the crowd. Social Advocacy vs.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. Upcoming Events. Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. Advanced marketing tools. WYSIWYG page builder. Content staging and preview. Visual merchandising. Magento Open Source. Unlike Magento Commerce, Magento Open Source is absolutely free.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

ATAK Interactive

OCTOBER 30, 2019

Customer loyalty tools. Initially known as Magento Community, this version was released way back in 2008 and became available for everyone to use. Advanced marketing tools. WYSIWYG page builder. Content staging and preview. Visual merchandising. Magento Open Source. Unlike Magento Commerce, Magento Open Source is absolutely free.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

ClearVoice

OCTOBER 18, 2018

When Eileen Cotter Wright graduated with a journalism degree in 2008 in the heat of the recession, she was forced to take unpaid internships and freelance writing jobs. My articles in publications are paid for by them, so that’s where my loyalties lie.”. You’re your own editor.”.

Ethics 105

Ethics Blogger Copywriting Rules 105

Hubspot

FEBRUARY 17, 2017

Builds employee loyalty. Zappos employee advocacy program is one of the oldest, going all the way back to 2008. If you're considering launching your own talent branding hashtag to spread your company values, build brand loyalty and attract new talent, the following tools may be a huge help in getting you started. Over to You.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Content Standard

JANUARY 3, 2019

Deeper brand loyalty. Back in 2008, Starbucks launched the now closed MyStarbucksIdea community, a submissions-based internet forum where users could suggest improvements to Starbuck’s drink options, store atmosphere, and overall brand messaging. ” to “how do I take it apart and build a toaster?”

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Tony Zambito

SEPTEMBER 28, 2010

To develop a loyalty building Buyer Experience Strategy in today’s digitized world means executives need to raise their qualitative Buyer Insight Intelligence Quotient.    Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.    Does it help? 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. These also help in brand loyalty due to the top of mind recall. Omni-channel model.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59