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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sure, you can make some badass content your audience loves and increase your inbound leads, but a lot of those leads will need to be nurtured for months to become opportunities.

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The state of B2B e-commerce in Australia & New Zealand

Sana Commerce

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. This year alone, the company’s total revenue grew 57% , and has established itself firmly as a leading online marketplace. Differences between Australia and New Zealand. Cross-border e-commerce.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Through the educational portal, the company offers everything from free webinars to three-day paid live training courses. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5% year over year in the same period.

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Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work

Buzz Marketing for Technology

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. like try to lead a balanced life. on Thu 07 Feb 2008 04:53 AM PST | Permanent Link. Supernova 2008 - Interview with Umair Haque. Supernova 2008. This Month.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. The intranet becomes a leading competitive advantage. Another portal bites the dust.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.