Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
QuanticMind
MAY 25, 2023
So far, they’ve stuck together and shown more unity than back in 2007-2008. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up. With the Screen Actor’s Guild and the Directors Guild preparing to negotiate their contracts as well, we don't know what's going to happen.
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