WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

SmartBug Media

SEPTEMBER 27, 2019

In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008. Because of this, blogging has some definite advantages over podcasting, such as: No special equipment needed (with sites like HubSpot , Medium , and Squarespace , you can have a blog up and running in minutes).

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Marketing Insider Group

OCTOBER 21, 2015

Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies. This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M CrunchBase. 15,700,000. 12,720,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. source: HubSpot ). source: HubSpot ). Source: HubSpot. Campaigns on these platforms tend to offer backers prizes in exchange for their contribution: this can be early access to your product, tickets to a live event, etc.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Hubspot

NOVEMBER 29, 2018

Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Lifestyle Production Group. Lifestyle Production Group is a video production company, and it creates videos for realtors and real estate agencies. Check out this ultimate guide to SEO to learn more.

Video Marketing 95

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 95

Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Exo B2B

MARCH 16, 2017

Name: Bryan Eisenberg – Twitter account: @TheGrok – Website / blog: [link] Entrepreneur, Founder and CMO of IdealSpot.com, speaker, co-author of Call to Action (2005), Waiting for Your Cat to Bark (2006), Always Be Testing (2008) and Buyer Legends : The Executive Storyteller’s Guide “(2014).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

NOVEMBER 11, 2012

HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us. Now you’re probably saying, “Yeah, yeah.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

JANUARY 3, 2019

Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. When you highlight the fact that a certain number of people use your product, you are tacitly establishing that that number of people endorse your product. 250,000 people can’t be wrong!”.

Effectiveness 74

Effectiveness Conversion Landing Pages Verticals 74

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . And how can the different types of SaaS products benefit you or your organization? What is SaaS? Stabilization .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

APRIL 5, 2011

Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Connect with HubSpot : 70% of the links search users click on are organic – not paid 2. read full story ). Marketing Takeaway.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

APRIL 11, 2011

While in 2008 online video consumed 2 hours and 20 minutes from people’s time per week, now it retains their attention for longer. You can start small by hiring a video production intern and doing a few interviews with your customers, demoing your product in a more engaging way or even showcasing the quirks of your employees.

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Hubspot

NOVEMBER 22, 2016

Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. Source: Search Engine Land.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. Looking at centralization, we know it is important as ever to have centralized orchestration, the single source of the truth, for customer, product, and campaign data.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Hubspot

SEPTEMBER 23, 2016

Voice search, as we today know it, dates back to the early 2000s, when Google first began to tinker with how voice recognition could be applied to their products. Google Voice Search queries have seen a 3400% increase since 2008. That's an opportunity for local businesses to optimize for voice search. It’s Thelonious Monkfish.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

OCTOBER 17, 2018

You can also continue optimizing until you reach your goals. It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Improving homepage conversions with product messaging (Trello). Let it run.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

MAY 26, 2014

You shouldn''t be blogging about your latest product release or company news -- your posts should be educational. One post could be a comparison of the best tires for a 2008 Volkswagen Jetta. They often look like this: Or even like this: " If you want to learn more about optimizing your marketing, download the full guide here.".

Lead Generation 28

Lead Generation Generation Leads Lead 28

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Product overview.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Hubspot

NOVEMBER 6, 2014

Don’t ask someone to buy your product or set up an hour-long demo call when they visit your site for the first time. Make a smaller request instead; for example, asking to set up a quick 15-minute call to discuss something indirectly related to your product or service, like a consulting session. What This Means For Marketers.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Hubspot

APRIL 22, 2014

A product called TAGG attaches to your dog’s collar and you get an email or text when your pooch strays outside your yard. While better understanding the data they collect and optimizing their site for mobile are important, a nonprofit should focus most importantly on its brand. I know, who knew!).

Internet Marketing 28

Internet Marketing Paid Search Agency Television marketing Network Marketing 28

Hubspot

JULY 22, 2015

Now that Google's algorithm awards mobile-friendly websites , it's even more important for organizations to optimize their websites for visitors coming from desktop, tablets, and smartphones. Although reducing users' options may seem counterintuitive, it can actually help guide them to your most productive content.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 1) Blog posts are naturally optimized for organic search -- and longer lasting! Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

JUNE 23, 2010

Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Z Zoho - Zoho is a suite of online web applications geared towards business productivity and collaboration.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. HubSpot has its own chats hosted every other Tuesday via the hashtag #inboundchat. Connect with HubSpot :

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

JULY 18, 2016

When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. Each shift or change in business practices an agency goes through brings the optimism of a new opportunity. With the clear vision in place, you can now begin marketing your services more as products.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Outgrow

JANUARY 25, 2023

So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach. We were running inbound campaigns five years before HubSpot even put a name on it.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We launch a new product every month (like clockwork). N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

FEBRUARY 7, 2019

There's truth to his claim -- for instance, one study found happy employees are up to 20% more productive than unhappy employees. The timing was intentional -- Achor wanted to examine employees who were experiencing high stress, and the firm's employees were still dealing with challenges following the banking crisis in 2008.

Peer-to-peer 77

Peer-to-peer Thought Leadership Positioning Training 77

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

JUNE 5, 2014

I wasn’t monitoring any KPIs or optimizing anything, so it really didn’t matter that I was regularly tweaking (and breaking) stuff with reckless abandon. Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. HubSpot is a system.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

JULY 10, 2019

Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”

Twitter 100

Twitter Stats Tools Tips 100