Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
How to Develop an SEO Keyword List
JUNE 23, 2008
It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Next, run your initial list of phrases through a keyword tool in order to 1) determine the relative search volume of the terms on your initial list, and 2) identify high-potential related search phrases.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering. What do you mean I have a budget? fade a bit."
Best of 2008 (So Far) - Search Engine Marketing, Part 1
AUGUST 14, 2008
In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type? This brief yet helpful post provides some answers.
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Ultimately, what you're looking for is keywords that produce leads below a certain cost point.
20 LinkedIn Groups Every Marketer Should Join
JANUARY 7, 2014
Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. Need SEO help? 14) SEO SEM Social Media (Digital Search & Internet Marketing). Created: March 14, 2008. Who knows?
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!) It is therefore a great opportunity to use this space to help sell the click."
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
The Internet Marketing Handbook by SEOmoz In one of the best lists of SEO resources ever—and I do not say that lightly— Danny Dover provides links to and short summaries of "almost 100 tools and learning resource that help to master Internet Marketing," from tools for link building and keyword research to a wide range of learning resources and tools for social media marketing.
What Works Now in B2B Lead Generation, Part 1
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Parts of this analysis are very helpful, for example, "The easiest way to save money (during the 2000-2002 recession, when marketing budgets were being slashed) was to replace old media with cheaper new media.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized. What tactics are most effective at driving increased search traffic?
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion? by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?:
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should consider hiring an integrated marketing-PR-online agency to help with these programs.
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad? and MSN.
Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
SEO Analysis Tool from SEO Workers This free SEO analysis tool helps analyze and measure the ranking potential of web pages. Blog Posts About SEO Tools The Top 15 Free SEO Tools by SEO Position Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more.
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR?
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. That makes SEOâ€”keyword research, meta tag and content optimization, and link buildingâ€”the logical starting point for web marketing. Level 3. Level 4.
B2B Marketing Fast Fixes
JULY 14, 2008
If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Although physical mail obviously costs more, it can help your offer stand out. Here are the highlights from the webinar.
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitmentâ€”the willingness to be fully involved in the entire process. video, audio files and PDFs) and encouraging mashups. However.a
Best of 2007: SEO Copywriting
FEBRUARY 18, 2008
SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design. And don't forget to put the keyword theme in other search engine friendly areas of the page, like the title element, heading and alt text." The most crucial single element of SEO is the content on a website.
Best of 2007: Website Design
FEBRUARY 4, 2008
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Landing pages are important of course, but not every SEM visitor will convert immediatelyâ€”some will want to check out your site to learn more about your company, products and/or services first.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. â€) and questionable ( Stop using keywords in your URLs. SEO is dead? Balderdash!
Best of 2007: Cool Online Tools
MARCH 3, 2008
Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Very cool.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead. You've heard it a million times: "You can't manage what you can't measure."
Best of 2007: Interactive PR
FEBRUARY 13, 2008
More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites. Nevertheless, worth checking out.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
What techniques will help you write more compelling posts? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. How can generate more targeted traffic to your blog? about your organization?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? Clinton" and "Whitewater").
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Coupons, promotional pricing and discounts can help induce trial, but over the long run, superior customer service is what produces customer loyalty. and "What are best ways to communicate my brand message?"
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
Helpful Firefox plugins and SEO analytics tools. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz. A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Use Facebook fan pages to help with SEO? Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.
Why Marketers Should Act Like 3-Year Olds
DECEMBER 11, 2008
You: Because that's what helps it turn sunlight into food. Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Granted, some people think we already do. You: Because it has chlorophyll in it. 3-year old: Why? 3-year old: Why? You: So it can live. 3-year old: Why?
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and Entrepreneur magazine. What's in A Name?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV Social Tagging
Best of 2008: SEO Guidance, Part 1
JANUARY 7, 2009
Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e.,
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
The posts below, some of the best of the past year on business blogging, provide helpful guidance on launching a new blog successfully; techniques for increasing visits to an existing blog; sources of free and cheap images to help your blog posts stand out; increasing your exposure through blog directories and RSS sites; and developing relationships with other influential bloggers in your industry.