The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. Good question!

Work Management 100

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Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Web 2.0 100

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Buzz Marketing for Technology

JULY 22, 2008

Featured. |. Enterprise 2.0. Networking 2.0: The Gen Y Guide to Web 2.0 © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. work: In Pursuit Of Passion. From: sachac , 2 months ago.

Web 2.0 100

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Buzz Marketing for Technology

JULY 24, 2008

Thursday, June 5, 2008. As a result, many of the features are learned (just like using google) with tips that others have figured out. June 8, 2008 6:42 AM. June 9, 2008 9:12 AM. It is only when I read the manual that I can find out features that my children didnt know existed. June 10, 2008 6:01 AM.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008 | Permalink. |. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 June 25, 2008 in Web 2.0

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Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. You can follow any responses to this entry through the RSS 2.0 Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. Both versions contain the illustrations featured above. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Resources

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. One feature that stands out about ClickSquared is its choice to build its own campaign management system. The system also provides several “Web 2.0”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

AUGUST 25, 2008

Use Gmail as a web-based hard drive for file storage? Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style

Tools 20

Tools Best Practices PageRank RSS 20

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). December 2007. April 2007.

RSS 100

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Buzz Marketing for Technology

JUNE 27, 2008

April 21, 2008 in knowledge sharing , learning , Lifelong Learning , Skills and Knowledge , Strategic THinking | Permalink. Posted by: Meryn Stol | April 21, 2008 at 03:09 PM. Posted by: Kate Foy | April 22, 2008 at 01:44 AM. Posted by: Britt Watwood | April 22, 2008 at 08:45 AM. Is this even an issue?

Education 100

Education Blogger Web 2.0 Training 100

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. I belong to Classroom 2.0 (for for educators using Web 2.0 May 9, 2008 8:12 AM. ▼ 2008. (42). Featured gadget: map it in your spreadsheet. NCLB The Web Of Blame. Utecht’s Daily Links 06/26/2008. skip to main | skip to sidebar. Your post is great.

Education 100

Education Personalization Wiki Social Networks 100

Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Featured. |. ® Introduce Web 2.0 © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter. Post: New Communication Tech and Work Literacy Presentation. From: vyonkers , 4 days ago. Slideshow transcript.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

Featured. |. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? My Slidespace.

Enterprise Management 100

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Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. Sophos Upgrades Web Security Appliance. Digital Media/Web.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 30, 2008

Earlier today, a friend and former teacher of mine made a post (private on another blog, and therefore unlinkable) to his students about the seven ideas featured in the book “How to Think Like Leonardo da Vinci&# , which reminded me about a post I had wanted to make for a long time. Do you really think Web 2.0

Web 2.0 100

Web 2.0 Class Education Creativity 100

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market? Accentures View on Web 2.0 FEATURED SPONSORS. ); SPONSORED LINKS.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100