Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. A recent improvement has made this feature even more valuable – integrating with LinkedIn. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network. 5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. I belong to Classroom 2.0 (for for educators using Web 2.0 May 9, 2008 8:12 AM. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Sciences. March 14th, 2008. Categories: Computers & Internet , Social Sciences. billion undirected edges, creating the largest social network constructed and analyzed to date. Both versions contain the illustrations featured above. Networking. Social Networks. Nanotechnology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Resources

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Featured. |. ® Introduce Web 2.0 ® Ability to network ï?® ® Technology skills such as typing, IM language, and social networking ï?® © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. social networks. Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Featured. |. Social Media. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Also, $0.30 You know what’s not a good idea?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 2 Know What Web 2.0

Social Media 100

Social Media Class Web 2.0 Media 100

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. networking. social networking. When was the last time you were involved with a business application that was delivered on time, on budget and with all the features needed to compete successfully in the market? Accentures View on Web 2.0

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking as a Knowledge Management Strategyâ?? On April 15th, one month from today, as an experiment on this blog, I will share that full article, which also contains a detailed feature comparison chart of both fee-based and free social bookmarking vendors and sites here on Intelligent Agent. Other group features?

Enterprise Management 100

Enterprise Management Work Management RSS Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 services like social bookmarking or photo sharing. All the while, the individual may wish to link selectively to an evolving parade of Web 2.0 This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Posted on February 4th, 2008 by Amir Ahmad in Learning More With Less , Leveraging Technology |. Wordpress : Great flexibility and more features. Socialize Within a Blog-Community. Leverage the Power of Social-Networking. Add them in your Facebook and Myspace networks. And yaay to Web 2.0,

Personalization 100

Personalization RSS Web 2.0 Blogger 100

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Social networking services Ning. EduSpaces.net is based on an open source tool for social networking, that can be used also as PLE and Eportfolio tool: Elgg. LMS are generally not used at full capacity - most educators teaching face-to-face courses use specific feature - discussion forums or quizzing, for example.

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100

Hubspot

OCTOBER 9, 2012

For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 10) Web 2.0.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Buzz Marketing for Technology

JUNE 28, 2008

Featured. |. Creative Web 2.0 I Am Knowledge Worker 2.0. E-Learning 2.0 E-Learning 2.0 ? 2742 views. ¢ What does the network look like when youâ??re re in the network? Like Social Networks â?? It looks like Web 2.0 s how we measure similarity Which features?

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Online Marketing Institute

DECEMBER 13, 2010

30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / March 4, 2008 8:06 PM. / RSS is easily one of the best things to happen to web publishing in the past 10 years. It allows users to easily keep track of news from multiple web sites because updates are delivered directly to them. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008.

RSS 100

RSS Enterprise Management Work Management Digg 100

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159